(Landing Page Development & CRO · London)
Landing pages built to
convert — not just
look good.
WebAnts is a London landing page development and CRO agency. We design, build, and optimise high-converting landing pages for businesses running Google Ads, Meta, TikTok, LinkedIn, email campaigns, and product launches — delivered in 1–2 weeks, tracked from day one, flat-quoted with no prepayment.
1–2 wks
Typical delivery from kick-off to launch
<1s
Target load time on mobile
90+
Core Web Vitals PageSpeed score
6.6%
Median industry landing page CVR (Unbounce 2025)
(What is a landing page?)
One page.
One goal.
One conversion.
A landing page is a standalone web page built around a single conversion goal — a form fill, a demo request, a product purchase, or an event sign-up. No navigation menu. No sidebar. No competing links. Every element on the page exists to push one specific visitor toward one specific action.
Unlike a homepage, which serves many audiences and many purposes, a landing page is built for a single traffic source — a Google Ads campaign, a TikTok ad set, an email sequence, or a specific organic keyword. When the message on the page matches the message that brought the visitor there, conversion rates increase dramatically.
WebAnts builds custom landing pages and runs CRO programmes for London businesses that want to stop wasting ad spend sending traffic to pages that were never built to convert.
(What drives conversion)
Six things every high-converting
landing page gets right.
We build all six into every page as standard. Not as optional extras.
01
Message match
The headline on your landing page must reflect the exact ad or search term that brought the visitor there. A mismatch between ad copy and page copy is the single biggest cause of high bounce rates on paid campaigns.
02
One goal, one CTA
Every element on the page — headline, imagery, copy, form — exists to drive a single action. Not two. Not three. One. Landing pages that ask visitors to do multiple things convert at a fraction of focused pages.
03
Social proof at the decision point
Reviews, star ratings, case study pull-quotes, and recognisable client logos reduce perceived risk at the moment a visitor is deciding whether to act. Placed above the fold, not buried at the bottom.
04
Sub-1-second load time
Google's own data shows conversion rate drops 12% for every additional second of load time on mobile. A beautiful landing page that loads in 4 seconds is losing you leads before the visitor reads your headline.
05
Form friction calibrated to intent
High-intent visitors convert better with short forms. Lower-intent visitors need more reassurance before submitting. Multi-step forms and quiz funnels can increase completions by 30–50% by breaking the ask into smaller steps.
06
Tracking wired in from day one
GA4, GTM, ad pixels (Google, Meta, LinkedIn, TikTok), heatmaps, and session recordings — installed, tested, and verified before launch. You cannot optimise what you are not measuring.
(What we build)
Twelve landing page services —
every campaign and channel covered.
From a single Google Ads page to a full multi-step quiz funnel, TikTok ad page, or ongoing CRO retainer — all in-house, no subcontracting.
01
PPC & Google Ads Landing Pages
Purpose-built for Quality Score — your page's headline, copy, and CTA mirror the exact ad group intent. Structured to lower your cost-per-click and raise conversion rate without increasing ad spend.
02
Meta & TikTok Ads Landing Pages
Fast-loading, mobile-first pages built for cold traffic from Meta (Facebook/Instagram) and TikTok campaigns. Designed to stop the scroll, establish trust fast, and convert social audiences who weren't actively searching.
03
LinkedIn Ads Landing Pages
B2B landing pages optimised for LinkedIn campaign traffic — high-value offers, gated content, demo requests, and lead gen forms with LinkedIn Insight Tag wired in for retargeting and conversion attribution.
04
Lead Generation Pages
Multi-step forms, social proof blocks, trust signals, and objection-handling copy — all laid out to lower your cost per lead. We build in lead routing to your CRM or GoHighLevel pipeline from day one.
05
Multi-step Forms & Quiz Funnels
Progressive forms that break the ask into smaller steps — micro-commitment by micro-commitment. Quiz funnels qualify leads and personalise the outcome, increasing both completion rates and lead quality simultaneously.
06
Product Launch Pages
Pre-launch waitlist pages and launch-day sales pages with countdown timers, email capture, and urgency-led copy. We've launched pages that fill a waitlist in 48 hours.
07
SaaS Free Trial & Demo Pages
Demo-request and free-trial sign-up pages with video, feature grids, testimonials, and objection-handling copy designed to convert sceptical SaaS buyers who have seen a hundred alternatives.
08
Landing Page Copywriting
Conversion copy written from scratch — headline, sub-headline, benefit bullets, objection handlers, and CTA. We write to the audience intent and ad source, not just the product. Available as a standalone or bundled with design.
09
CRO Audit & Optimisation
We audit your existing landing page — heatmaps, session recordings, funnel drop-off, form abandonment — and deliver a prioritised list of changes with projected impact. Then we implement and A/B test them.
10
A/B Test Variants
Variant pages for split testing in Google Optimize, VWO, or Optimizely — different headlines, CTAs, layouts, and form structures so you test your way to a lower cost per conversion with data, not guesswork.
11
Event & Webinar Registration Pages
Registration pages that drive sign-ups for conferences, webinars, and in-person events — with calendar integration, automated confirmation emails, and countdown urgency.
12
Campaign Microsites
Multi-page campaign sites for seasonal promotions, brand activations, or partnership campaigns — deployable on a subdomain or separate domain, isolated from your main site SEO if needed.
(Platforms we build on)
We build on the platform
that fits your situation.
No preference. No upsell. We advise on the right tool based on your performance needs, team capability, and whether you already have a platform in place.
Next.js
Maximum performance
Sub-500ms loads, fully custom, ideal for brands needing 95+ PageSpeed and complete design freedom.
Framer
Fast, animation-rich pages
Great for modern SaaS and startup brands. Rapid iteration, smooth animations, easy client editing.
Webflow
Client-editable pages
Visual CMS with pixel-perfect control. Ideal when your team wants to update copy without a developer.
WordPress
Existing WP sites
We build landing pages natively in your existing WordPress setup — no platform switch needed.
Unbounce / Instapage
In-platform A/B testing
We design, build, and optimise within your existing Unbounce or Instapage account if you already use it.
GoHighLevel
Full CRM funnels
GHL funnels with landing pages, follow-up sequences, and pipeline automation — end-to-end.
(Conversion benchmarks)
What conversion rate should
your landing page be hitting?
Industry benchmarks from Unbounce (2025, 41,000+ pages). If your page is converting below these figures, a CRO audit will tell you exactly why and what to change.
| Industry | Avg CVR | Context |
|---|---|---|
| Legal / Law Firms | 5–8% | Local PPC, high intent |
| Dental & Healthcare | 6–12% | Booking-focused pages with local urgency |
| SaaS (Free Trial) | 8–15% | Free offers convert higher; demo pages lower |
| Estate Agents | 4–7% | Valuation and appraisal pages |
| Ecommerce (Product) | 3–5% | Cold traffic from social ads |
| B2B Lead Gen | 2–5% | LinkedIn and paid search combined |
| Event / Webinar | 15–30% | Free events convert significantly higher |
| All industries (median) | 6.6% | Unbounce 2025, 41,000+ pages |
Converting below your industry average? Request a CRO audit →
(What you get)
Everything included.
No hidden extras.
Every landing page we build comes with the full stack — design, development, tracking, copywriting review, and post-launch support.
- ✓Figma design file, desktop and mobile
- ✓Built in Next.js, Framer, Webflow, or WordPress
- ✓Sub-1-second mobile load time
- ✓GA4 + Google Tag Manager setup
- ✓Ad pixel integration (Google, Meta, LinkedIn, TikTok)
- ✓Form connected to your CRM, HubSpot, or GoHighLevel
- ✓Core Web Vitals pass (90+ PageSpeed)
- ✓Heatmap tool setup (Hotjar or Microsoft Clarity)
- ✓Conversion copywriting review and optimisation
- ✓Two rounds of revisions included
- ✓Two weeks post-launch support
(Who we build for)
Landing pages for
every industry.
From idea to live site in four steps.
Milestone payments — you see progress weekly and own every deliverable the moment it's completed.
Discovery Call & Flat Quote
Every project starts with a free 30-minute call — no pitch deck, no jargon. We ask the right questions about your goals, your audience and your budget, then deliver a written flat-fee proposal within 24 hours. You know the full cost before we touch a single wireframe.
- Free 30-minute strategy call
- Digital brief and business goal analysis
- Written flat-fee quote within 24 hours
- No hourly rates, no scope creep surprises
- Platform and technology recommendation included
(Related services)
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your campaign — which platform, what the conversion goal is, and where your traffic is currently landing. We’ll review it, discuss your options, and send a flat quote within 24 hours.
★★★★★ 4.9 on Google
★★★★★ 5.0 on Clutch
★★★★★ 5.0 on Upwork
Top Web Designers 2025 — DesignRush
(FAQ)
Landing page questions,
answered directly.
What is landing page development?
Landing page development is the process of designing and building a standalone web page focused entirely on a single conversion goal — a form fill, a trial sign-up, a product purchase, or an event registration. Unlike a homepage, a landing page has no navigation menu, no sidebar, and no competing calls to action. Every element is engineered to push a visitor toward one action. WebAnts builds custom landing pages for London businesses running paid search, social ads, email campaigns, and organic inbound strategies.
What is CRO and how does it apply to landing pages?
CRO (Conversion Rate Optimisation) is the process of systematically improving the percentage of visitors who take a desired action on your page. For landing pages, CRO involves analysing user behaviour through heatmaps and session recordings, identifying where visitors drop off, forming hypotheses about why, and A/B testing changes — different headlines, CTA copy, form layouts, social proof placement — to find what converts more visitors at the same traffic level. WebAnts offers CRO audits and post-launch optimisation as a standalone service or as part of ongoing retainers.
How much does a landing page cost in London?
A single custom landing page from WebAnts starts from around £1,500. PPC-specific pages with full conversion tracking setup (GA4, GTM, ad pixels) start from £2,000. Pages with multi-step forms, copywriting, CRM integration, and A/B variant pages start from £3,000. Campaign microsites with multiple pages start from £4,000–£8,000. We provide a flat written quote after a free 30-minute discovery call — no hourly estimates.
How long does it take to build a landing page?
A standard landing page takes 1–2 weeks from kick-off to launch. That includes design in Figma, development, tracking setup, and CRM integration. Complex pages with custom animations, copywriting, or multiple A/B variants take 2–3 weeks. Campaign microsites with multiple pages take 3–5 weeks. If you have a hard campaign launch date, tell us on the discovery call and we will scope to meet it.
What is the difference between a landing page and a website?
A website serves multiple purposes — informing visitors, building brand authority, showcasing services, and generating enquiries across many entry points. A landing page serves exactly one purpose: converting a specific visitor from a specific source. It has no navigation, no external links, and no content that does not serve the conversion goal. For paid campaigns, a landing page almost always outperforms sending traffic to a homepage or services page, because the message matches the ad intent exactly.
What makes a landing page high-converting?
The key factors that drive landing page conversion rate are: (1) message match — your page headline matches the ad or search term that brought the visitor; (2) a single, clear call to action; (3) social proof above the fold — reviews, ratings, or client logos visible without scrolling; (4) fast load time — under 1 second on mobile; (5) form friction calibrated to intent — multi-step forms for complex asks, short forms for simple ones; and (6) tracking in place so you can see what visitors do and iterate. We build all six in as standard.
What are good landing page conversion rates by industry?
The median landing page conversion rate across all industries is 6.6% (Unbounce, 2025, 41,000+ pages). However, this varies considerably by sector: event registration pages convert at 15–30% for free events; dental and healthcare booking pages typically convert at 6–12% with local PPC; SaaS free trial pages convert at 8–15%; law firm lead gen pages at 5–8%; and B2B LinkedIn campaigns typically deliver 2–5%. A well-built, properly tracked landing page should outperform your homepage for any paid campaign.
Should a PPC landing page be on my main domain or a separate domain?
For most businesses, we recommend building PPC landing pages on a subdomain of your main domain (e.g., pages.yoursite.com) or on a no-index path on your main domain. This keeps the page out of your organic search index — so it does not dilute SEO with thin content — while still benefiting from your domain's authority for ad quality score. For pages you want to rank organically — a service page, a location page — we build them as properly optimised pages on your main domain from the start.
Which platform do you build landing pages on?
We build on the platform that best fits your situation: Next.js for maximum performance and custom design; Framer for animation-rich, modern SaaS pages; Webflow when your team needs to edit content without a developer; WordPress when your main site is already on WP; Unbounce or Instapage if you already use those platforms for A/B testing; or GoHighLevel if you want the landing page wired into a full CRM funnel with automated follow-up sequences. We advise on the right choice on the discovery call.
Do you write the copy for the landing page?
Both options work. If you provide copy, we structure, format, and optimise it for conversion. If you need copy written from scratch, we offer landing page copywriting as a standalone service or bundled with design — covering headline, sub-headline, benefit bullets, objection handlers, and CTA. We review all copy through a conversion lens before a single pixel is designed.
Can you connect the form to our CRM or email platform?
Yes. We integrate with HubSpot, Salesforce, Pipedrive, ActiveCampaign, Mailchimp, Klaviyo, GoHighLevel, and any platform that has a webhook or Zapier connector. Form submissions go directly into your pipeline or email sequence with the correct lead source tagging, so your sales team sees where each lead came from and can prioritise accordingly.
Do you set up conversion tracking and analytics?
Yes, always. Every landing page we build includes GA4 event tracking, Google Tag Manager container setup, and ad pixel integration for whichever platforms you are running — Google Ads, Meta, LinkedIn, TikTok. We also set up heatmap and session recording tools (Hotjar or Microsoft Clarity) and verify all tracking is firing correctly before launch. You cannot optimise a landing page without knowing what visitors are doing on it.
Can you build A/B test variants and help with ongoing CRO?
Yes. We build variant pages for A/B testing in Google Optimize, VWO, Optimizely, or a simple URL-based split test — different headlines, CTA copy, form layouts, social proof placement, or page structure. We also offer ongoing CRO retainers where we analyse performance data monthly, form hypotheses, implement changes, and report on results. Most clients see meaningful conversion rate improvements within 60–90 days of structured testing.
Client stories
4.9★ across Google, Clutch & Upwork. 100+ projects. 14 countries.
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
Verified ratings
Stop sending ad traffic to
your homepage. →
Free discovery call. Flat quote. 1–2 week delivery. No prepayment.
WebAnts is a London landing page development and CRO agency specialising in custom, high-converting landing pages for businesses running paid search, Google Ads, Facebook and Instagram ads, TikTok ads, LinkedIn campaigns, email marketing, and product launches. Services include PPC landing pages, Google Ads landing pages, Meta and TikTok ads landing pages, LinkedIn B2B landing pages, lead generation landing pages, multi-step forms and quiz funnels, SaaS free trial and demo request pages, landing page copywriting, CRO audits and ongoing conversion rate optimisation, product launch pages, event and webinar registration pages, app download pages, A/B test variants, GoHighLevel funnels, and campaign microsites. We build on Next.js, Framer, Webflow, WordPress, Unbounce, Instapage, and GoHighLevel. We serve law firms, dental and healthcare practices, SaaS startups, estate agents, ecommerce brands, and marketing agencies across London and the UK. Every landing page includes GA4, GTM, ad pixel tracking, CRM integration, heatmaps, and Core Web Vitals optimisation. Industry average conversion rate is 6.6 percent (Unbounce 2025). Rated 4.9 stars on Google, 5.0 on Clutch, 5.0 on Upwork. Top Web Designers 2025, DesignRush. Based in London, UK. No prepayment required. Flat written quote within 24 hours.