(Web Design · SaaS & Startups)
SaaS websites that turn
visitors into
paying users.
WebAnts builds marketing sites and MVPs for SaaS companies and tech startups in London and worldwide. Conversion-optimised homepages, pricing pages, onboarding flows, and SEO, built to grow your MRR.
What your site needs to do
- →Hero section with clear value proposition and single primary CTA
- →Feature benefit pages (not just feature lists)
- →Pricing page with toggle (monthly/annual) and feature comparison
- →Free trial or demo request flow with minimal friction
- →Social proof, customer logos, case studies, G2/Capterra reviews
- →SEO for "best [category] software" and "[problem] tool" searches
- →Integrations page for ecosystem positioning
- →Blog / content hub for category SEO and thought leadership
Common problem
Value proposition unclear in 5 seconds
Visitors leave without understanding what your product does or who it is for, bounce rates stay high regardless of ad spend.
Common problem
Pricing page loses prospects
Confusing tier names, no social proof at the decision point, and no risk reversal means prospects scroll away instead of upgrading.
Common problem
Not ranking for category searches
Competitors with older domains and content programmes own "best [software category]" searches, you need a content and SEO architecture that builds authority over time.
Common problem
Free trial signup has too much friction
Every extra field in the signup form reduces completion. Credit card gates, long forms, and mandatory calls all kill conversion before users see the product.
(What we build)
Built for growth, not just
to look good on a demo call.
01
Conversion-Optimised Homepage
A hero that communicates your value proposition in one sentence, backed by a single primary CTA, supporting social proof, and a feature benefit narrative that earns the scroll, built on proven SaaS landing page patterns.
02
Pricing Page Architecture
Pricing pages designed around the psychology of the decision, clear tier differentiation, a recommended plan highlight, monthly/annual toggle, a feature comparison table, and FAQ and risk reversal content that removes the last objections.
03
Feature & Benefit Pages
Individual pages for each core feature, not bullet lists, but benefit-led narratives with screenshot walkthroughs, use cases by persona, and internal links to case studies. Structured for search visibility on problem-led queries.
04
Free Trial & Demo Flow
Streamlined signup or demo request flows, minimal required fields, progressive disclosure for optional data, and a post-signup onboarding sequence hand-off. Connected to your existing product auth or CRM.
05
Social Proof & Case Studies
Customer logo walls, pull-quote testimonials with role and company, ROI-focused case study pages, and G2/Capterra review widget integrations, placed at the right moments in the buyer journey to reduce hesitation.
06
Content Hub for SEO
Blog infrastructure built for category SEO, topic clusters, pillar pages targeting high-volume software category terms, and individual posts targeting problem and comparison searches that bring in ready-to-buy traffic.
“AI SaaS, shipped to paying users in 6 weeks.”
Dream Algorithm went from MVP to paying users in a quarter, built on Next.js with Stripe, Supabase, and a marketing site that actually ranks for category search terms.
From idea to live site in four steps.
Milestone payments — you see progress weekly and own every deliverable the moment it's completed.
Discovery Call & Flat Quote
Every project starts with a free 30-minute call — no pitch deck, no jargon. We ask the right questions about your goals, your audience and your budget, then deliver a written flat-fee proposal within 24 hours. You know the full cost before we touch a single wireframe.
- Free 30-minute strategy call
- Digital brief and business goal analysis
- Written flat-fee quote within 24 hours
- No hourly rates, no scope creep surprises
- Platform and technology recommendation included
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your product, your ICP, and what your current marketing site is failing to do. We’ll review your funnel, discuss your conversion goals, and send a flat quote within 24 hours.
(FAQ)
Questions from SaaS founders
about their marketing sites.
How much does a SaaS marketing site cost?
A high-converting SaaS marketing site, homepage, pricing, 3–5 feature pages, a blog, and a free trial flow, typically costs £5,000–£12,000. A more complex build with a full content hub, integrations page, and case study infrastructure typically runs £12,000–£20,000. Flat written quote after a free discovery call.
Should we use Next.js or Webflow for our SaaS marketing site?
It depends on who updates the site and how often. Next.js gives you full control, excellent performance, and unlimited customisation, ideal if you have a developer on the team. Webflow gives your marketing team a visual editor to publish and update content without touching code, ideal for fast-moving teams without dedicated dev resource. We advise based on your team setup and build a recommendation into the proposal.
Can you set up A/B testing on our landing pages?
Yes. We integrate with Google Optimize, VWO, or PostHog depending on your stack. We also build pages with experimentation in mind, clear variant boundaries, single-variable CTAs, and analytics events on every key interaction so you have clean data from day one.
Can you integrate the marketing site with our product (auth links, SSO)?
Yes. We connect marketing sites to existing product authentication, "Log in" and "Start free trial" buttons route to your app's auth endpoint, SSO providers, or signup flow. We work with your engineering team to agree the integration points before build and test thoroughly before launch.
Can you add G2 or Capterra review widgets to the site?
Yes. G2 and Capterra both provide embeddable review widgets and profile badges. We implement these at key conversion points, typically the pricing page and below the hero, with fallback static testimonials so the page degrades gracefully if third-party scripts are slow.
Do we need a blog for SaaS SEO and what topics should we cover?
A content programme is one of the highest-ROI investments a SaaS company can make at the marketing site level. We build the infrastructure (topic cluster architecture, pillar pages, category pages) and can provide an initial content strategy covering problem-led, comparison, and category terms. For ongoing content production we work with specialist SaaS content writers and can manage the programme for you.
Client stories
4.9★ across Google, Clutch & Upwork. 100+ projects. 14 countries.
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
Verified ratings
WebAnts is a London web design agency specialising in SaaS and startup marketing sites with conversion-optimised homepages, pricing pages and SEO. 4.9★ rated on Google and Clutch.