(Website Redesign · London)
Redesign your website
without losing your
search rankings.
WebAnts is a London website redesign agency. We rebuild tired, slow, and underperforming websites — improving conversions, Core Web Vitals, and SEO rankings — with a full pre-redesign audit and 301 redirect map before every launch.
What's included
- ✓Pre-redesign SEO audit report
- ✓Figma wireframes & final designs
- ✓301 redirect map (every URL accounted for)
- ✓Fully built & migrated site
- ✓Core Web Vitals report (pre & post)
- ✓Google Search Console setup & sitemap submission
- ✓Schema markup (LocalBusiness, Service, FAQPage)
- ✓XML sitemap & robots.txt configuration
- ✓90-day post-launch ranking monitoring
- ✓CMS training video for your team
4–8 wks
Typical full redesign timeline
90 days
Post-launch ranking monitoring included
4.9★
Rated on Google, Clutch & Upwork
£0
Prepayment — milestone billing only
(Is it time?)
6 signs your website
needs a redesign.
Most businesses wait too long. These are the signals that the cost of doing nothing is exceeding the cost of a rebuild.
01
It scores below 50 on PageSpeed Insights for mobile
Page speed is a confirmed Google ranking factor and the single biggest driver of mobile bounce rates. A site scoring below 50 on mobile is losing both rankings and revenue daily — and the gap widens as competitors improve their scores.
02
You're embarrassed to share the URL with a prospect
If you hesitate before giving someone your web address, your site is actively undermining your credibility at the moment of highest opportunity. A prospect who's already interested and then lands on a tired site will look elsewhere.
03
Your bounce rate on key pages is above 70%
High bounce rates on service or product pages tell you visitors are arriving, not finding what they expected, and leaving without converting. Usually caused by slow load times, unclear messaging, or a disconnect between what the ad promised and what the page delivers.
04
Content updates require a developer
A site that cannot be updated by your team without a support ticket is a business liability. By the time a change is approved, briefed, and delivered, the moment has passed. Modern CMS builds give your team editorial control without technical dependency.
05
You're ranking but not converting
Traffic without enquiries is a conversion architecture problem. If your Google Search Console shows healthy impressions and clicks but your contact form rarely fires, the issue is usually messaging clarity, CTA placement, or trust signal positioning — all solvable in a redesign.
06
Your competitors' sites look significantly better
In sectors where clients research online before contacting, website quality is a filtering mechanism. A prospect comparing three firms will unconsciously rank the quality of the website alongside the quality of the firm. Rightly or wrongly, a better-looking site wins the initial trust evaluation.
(The real risk)
Why most redesigns
damage rankings — and how we prevent it.
Ranking losses after a redesign are rarely random. They are caused by specific, preventable mistakes that happen when SEO is treated as an afterthought. Read our full guide: Website Redesign Without Losing SEO →
No 301 redirect map
Every changed URL becomes a 404. Google de-indexes the old page and you lose the ranking. If you have backlinks to old URLs, you lose that link equity permanently.
How we fix it: We produce a complete redirect map before any development begins, mapping every existing URL with an organic ranking or backlink to its new equivalent.
Rewritten or deleted title tags
Your title tags represent years of keyword targeting and CTR optimisation. Replacing them with generic titles or deleting them during a rebuild can drop rankings for previously stable terms within days of launch.
How we fix it: We audit and document every existing title tag and meta description before the redesign, preserving proven performers and improving only those that underperform.
robots.txt left blocking on launch
During development, a staging site is blocked from crawlers by robots.txt. If that file is accidentally left in place on the live domain, Google stops indexing your entire site. It happens more often than most agencies admit.
How we fix it: Crawl testing is a pre-launch checklist item on every WebAnts redesign. We verify crawler access before DNS cutover, not after.
Slower new site than old one
New sites built on page builders (Elementor, Divi) or bloated themes routinely score 20–40 points worse on PageSpeed Insights than the sites they replaced — causing immediate ranking declines after launch.
How we fix it: Every WebAnts redesign targets 85+ on PageSpeed mobile. We deliver a Core Web Vitals report before and after so you can verify the improvement.
(What we do)
Every type of redesign,
handled end-to-end.
01
Full Website Redesigns
End-to-end redesign from strategy through wireframes, Figma designs, and a fully built, launched site. We start with a pre-redesign SEO audit of your existing site — crawling every URL, mapping your current keyword rankings, and documenting all backlinks worth preserving — before a single wireframe is drawn. New information architecture, updated copy brief, 301 redirect map, and 90-day post-launch ranking monitoring included as standard.
02
SEO-Safe Migrations
Comprehensive 301 redirect mapping from every old URL to its new equivalent, canonical tag configuration, structured data migration, and pre-launch crawl testing using Screaming Frog. We submit the updated sitemap to Google Search Console immediately on launch and monitor for crawl errors, ranking drops, and 404s for 90 days post-go-live. Most redesign-related ranking losses are preventable — they happen when redirect mapping is treated as an afterthought rather than a primary deliverable.
Read our SEO-safe redesign guide →03
Platform Migrations
Move from any platform to any platform — Wix or Squarespace to WordPress, legacy PHP to Next.js, Shopify to custom, Webflow to Framer. We handle content migration (pages, posts, media), image optimisation, redirect mapping, and DNS cutover during off-peak hours. Platform choice is made based on your content model, team capability, performance requirements, and budget — not on what is easiest for us to build.
04
Core Web Vitals Rebuild
Performance-first redesigns targeting 90+ on Google PageSpeed Insights for mobile. Image optimisation (next-gen formats, lazy loading, proper sizing), font loading strategy (preload, font-display: swap), JavaScript deferral, server-side rendering where appropriate, and CDN configuration are built into the architecture from day one — not bolted on after launch. We deliver a Core Web Vitals report before and after the build so you can see the measurable improvement.
See our speed optimisation service →05
Conversion Rate Optimisation
UX audit of your current site using heatmap analysis, session recordings, and Google Analytics data before redesign work begins. We identify exactly where visitors are dropping off and why, then rebuild with deliberate decisions about CTA placement, form length, social proof positioning, and page hierarchy. Post-launch we track changes in enquiry rate, form completions, and assisted conversions, and iterate during the two-week support window.
06
Rebranding to New Site
Launching a new brand identity or coming out of a rebrand without a website that reflects it? We translate your brand guidelines — colour system, typography, tone of voice, logo variants — into a pixel-perfect website that deploys the rebrand consistently across every page, every component, and every breakpoint. No mismatched shades or off-brand components that creep in from a template.
07
Content Architecture Restructure
Flatten confusing navigation, consolidate thin pages that are diluting your domain authority, build new service or product page templates, and restructure internal linking with an eye on SEO impact at every step. Many older sites have accumulated content debt — orphan pages, duplicate service descriptions, category pages with no SEO value. We audit, rationalise, and rebuild an architecture that works for both users and search engines.
08
Homepage-Only Refresh
Not ready for a full redesign? We rebuild just the homepage — new hero with clearer messaging, improved above-the-fold trust signals, faster load time, stronger calls to action, and updated social proof. A homepage refresh typically costs a fraction of a full redesign and can meaningfully improve conversion rate within weeks. Most clients follow a homepage refresh with a phased full redesign within 6–12 months.
(Platform choice)
Which platform should
you redesign onto?
Platform choice is made based on your content model, team capability, performance requirements, and budget — not what is easiest for us to build.
(Transparent pricing)
Flat quotes. No prepayment.
Milestone billing only.
Every redesign comes with a flat written quote after a free discovery call. You pay at agreed milestones — not upfront.
Homepage Only
£1,500 – £3,500
Quick win — new homepage without full rebuild
- ✓New hero, messaging, and CTA architecture
- ✓Updated trust signals and social proof
- ✓PageSpeed optimisation on homepage
- ✓Mobile-first responsive layout
- ✓Google Analytics 4 verification
- ✓2-week post-launch support
Full Site Redesign
£5,000 – £14,000
Complete rebuild on your current platform
- ✓Pre-redesign SEO audit and 301 redirect map
- ✓New Figma wireframes and visual designs
- ✓Full rebuild on WordPress, Webflow, or Next.js
- ✓Service pages, about, team, contact
- ✓Core Web Vitals 85+ target
- ✓90-day post-launch ranking monitoring
Migration + Redesign
£8,000 – £20,000
Move platforms and redesign simultaneously
- ✓Everything in Full Site Redesign
- ✓Full content migration to new platform
- ✓Image optimisation and re-upload
- ✓DNS cutover during off-peak hours
- ✓Schema markup migration and upgrade
- ✓Search Console monitoring for 90 days
Prices are estimated ranges. Exact cost agreed after free discovery call. VAT may apply. See our full website cost guide →
From idea to live site in four steps.
Milestone payments — you see progress weekly and own every deliverable the moment it's completed.
Discovery Call & Flat Quote
Every project starts with a free 30-minute call — no pitch deck, no jargon. We ask the right questions about your goals, your audience and your budget, then deliver a written flat-fee proposal within 24 hours. You know the full cost before we touch a single wireframe.
- Free 30-minute strategy call
- Digital brief and business goal analysis
- Written flat-fee quote within 24 hours
- No hourly rates, no scope creep surprises
- Platform and technology recommendation included
“WebAnts built something better than I’d ever imagined — shipped faster than any agency I’ve worked with.”
LaTisha Ebanks
Marketing Director, North Pointe Marketing
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your current site, what is not working, and where you want it to go. We will review the existing site, discuss your goals, and send a flat written quote within 24 hours.
(FAQ)
Common questions about
website redesigns.
Will a website redesign hurt my Google rankings?
A poorly executed redesign absolutely can — and regularly does. The most common causes are URL structure changes without 301 redirects (Google de-indexes the old pages), title tags rewritten or deleted without auditing existing performance, robots.txt blocking crawlers left in place from development, and new sites that score worse on PageSpeed Insights than the sites they replaced. A properly planned redesign, where SEO preservation is a primary deliverable from day one rather than an afterthought, not only avoids ranking loss but typically improves rankings within 2–3 months due to performance and content improvements. We treat the 301 redirect map as a non-negotiable deliverable on every redesign project.
How long does a website redesign take?
A homepage-only refresh typically takes 2–3 weeks. A full site redesign covering 10–20 pages typically takes 4–8 weeks. A larger content-heavy redesign with a platform migration can take 8–16 weeks. The main variables are content readiness (if we are waiting for copy and images, timelines slip), feedback turnaround speed, and the complexity of any third-party integrations. We agree a firm schedule with milestone dates before work begins and issue weekly staging updates throughout.
How much does a website redesign cost in London?
A homepage-only refresh costs £1,500–£3,500. A full site redesign covering 10–20 pages on an existing platform typically costs £5,000–£14,000 depending on complexity, number of page templates, and integration requirements. A platform migration combined with a full redesign ranges from £8,000–£20,000. All quotes are flat and written — no hourly estimates, no scope creep surprises. We provide a firm quote within 24 hours of a free 30-minute discovery call. You can also read our full UK website cost guide for more context.
Can you switch us to a different platform during the redesign?
Yes. Platform migrations are a core part of our redesign service. We move sites between any platforms — Wix to WordPress, Squarespace to Webflow, legacy PHP to Next.js, Shopify to custom, Webflow to Framer. We handle full content migration (pages, posts, images), 301 redirect mapping, DNS cutover during off-peak hours, and post-launch verification in Google Search Console. Platform choice is determined by your specific requirements — content model, team capability, performance targets, and budget — not by what is easiest for us to build.
What platform do you recommend for a redesign?
It depends on your business type and team. WordPress is our recommendation for most UK businesses — it has the strongest SEO plugin ecosystem, the most flexibility, and the largest support network. Webflow is ideal when design quality is the primary differentiator and you want an editor your team can use without technical training. Next.js is right when you need custom functionality, complex API integrations, or maximum performance on high-traffic sites. Framer is the best choice for visually driven brands where motion and animation are central to the brand expression. We discuss platform in the discovery call and provide a reasoned recommendation based on your specific situation.
What is included in a WebAnts website redesign?
Every WebAnts redesign includes: a pre-redesign SEO audit documenting your existing rankings and site structure; a 301 redirect map covering every URL with organic visibility or backlinks; Figma wireframes and visual designs approved before development begins; a fully built and tested site on your chosen platform; Core Web Vitals optimisation targeting 85+ on mobile; Google Search Console setup and sitemap submission; schema markup appropriate for your business type; CMS training for your team; and 90-day post-launch monitoring for ranking changes, crawl errors, and 404s. Two weeks of post-launch support for adjustments is included as standard.
Do you redesign only the homepage or the whole site?
Both options are available. A homepage-only refresh is an effective way to update the most critical conversion page quickly — new messaging, improved trust signals, faster load time, stronger CTAs — for a fraction of a full redesign cost. Many clients start with a homepage refresh and follow with a phased full redesign over the following 6–12 months as budget allows. A full redesign covers all page templates, navigation, footer, service and about pages, and internal linking architecture.
Can you improve our conversion rate as part of the redesign?
Yes, and we do. Before designing anything, we audit your current site — reviewing heatmaps (Hotjar or Microsoft Clarity), session recordings, Google Analytics data, and your existing form completion rates. We identify exactly where visitors are dropping off and why, then make deliberate decisions in the redesign about CTA placement, form length, above-the-fold messaging, social proof positioning, and mobile layout. Post-launch we track changes in enquiry rate, form completions, and engagement metrics, and adjust during the two-week support window. Most clients see conversion rate improvements within the first 30 days of the new site going live.
How do you handle content during a redesign?
We work with whatever content you have. If you have existing copy that works, we preserve and improve it. If service pages need rewriting, we can provide copy briefs or full copywriting as part of the scope (quoted separately). For images, we optimise all existing photography during the build and can recommend and source stock photography where gaps exist. We never launch a site with placeholder content — every page goes live with real, reviewed, SEO-optimised copy.
What happens after the redesigned site launches?
The first 90 days after a redesign launch are the most important monitoring period. We submit the updated sitemap to Google Search Console immediately on launch, verify all 301 redirects are functioning correctly, check for crawl errors and 404s daily for the first two weeks, and monitor keyword ranking positions weekly for 90 days. Any ranking drops that occur are investigated and resolved — whether through redirect corrections, content adjustments, or technical fixes. A two-week post-launch support window for design and content adjustments is included in every project.
Client stories
4.9★ across Google, Clutch & Upwork. 100+ projects. 14 countries.
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
Verified ratings
(Related services)
Ready for a website that actually works? →
Free 30-min discovery call. Flat quote. No prepayment. Rankings protected.
WebAnts is a London website redesign agency. We rebuild tired, slow, and underperforming websites — improving conversions, Core Web Vitals scores, and SEO rankings without losing domain authority or existing keyword positions. Our redesign service includes a full pre-redesign SEO audit, comprehensive 301 redirect mapping, Figma wireframes and visual designs, platform migration if required, Core Web Vitals optimisation to 85+ on mobile, and 90-day post-launch ranking monitoring. We redesign on WordPress, Webflow, Next.js, and Framer. Redesigns from £1,500. 4.9★ rated on Google, 5.0★ on Clutch. No prepayment required.