SEO & AI Search Optimisation London.

Approach

Search is splitting into two channels. Google still drives the most traffic, but AI assistants — ChatGPT, Perplexity, Claude, and Google's AI Overviews — are rapidly becoming where UK businesses get discovered first. We optimise for both. Technical SEO audits and fixes close the gaps in your current rankings. On-page optimisation targets the exact queries your customers search. AIEO structures your content so AI models can confidently cite your business as the authoritative answer. Local SEO ensures you dominate borough-level searches on Google Maps and in AI local results. Link earning builds the authority signals Google uses to determine who deserves page one. Content strategy fills the keyword gaps your competitors haven't noticed. Every engagement starts with a free technical audit and a prioritised 90-day roadmap — no retainer lock-ins, no black-hat tactics, no keyword-stuffed copy. Pricing: standalone SEO audit from £800. One-off on-page optimisation sprint from £1,500. Monthly SEO retainer from £800 per month. Combined SEO + AIEO programme from £1,500 per month.

FAQ

Common questions.

What's the difference between SEO and AIEO?

SEO ranks you in traditional search engines like Google. AIEO (AI Engine Optimisation) gets you cited inside AI-generated answers from ChatGPT, Claude, Perplexity, and Google's AI Overviews. Both use structured data and quality content, but AIEO requires additional work on entity clarity, structured Q&A formatting, speakable schema, and cross-platform consistency. WebAnts optimises for both in every engagement.

How long does SEO take to show results?

Most UK businesses see measurable ranking improvements within 3–6 months of starting a structured SEO programme. Local SEO — Google Maps, borough-level keywords — tends to move faster, often within 8–12 weeks. Technical fixes like Core Web Vitals improvements can show ranking impact within 4–8 weeks. We provide monthly reports so you can track progress at every stage.

How much does SEO cost at WebAnts?

A standalone technical SEO audit costs from £800 and is delivered in one week. A one-off on-page optimisation sprint — covering title tags, meta descriptions, header structure, and schema markup across your key pages — starts from £1,500. A monthly SEO retainer starts from £800 per month for technical maintenance and content optimisation. A combined SEO + AIEO programme starts from £1,500 per month. All prices are flat-quoted after a free discovery call.

Do you guarantee first page rankings?

No. Any agency that guarantees specific rankings is either lying or using black-hat techniques that will eventually get your site penalised. We guarantee transparent reporting, measurable progress, and honest communication about what is working and what needs to change. Our clients have seen sustained ranking improvements — we share those results openly and can walk you through them on a discovery call.

Is AIEO really worth investing in now?

Yes. AI search is growing rapidly and early movers gain a compounding advantage. The businesses building AIEO into their sites now — correct entity signals, structured Q&A, speakable schema, consistent NAP data — will be the ones AI models cite by default when their topic comes up. It is far cheaper to build AIEO in from the start than to retrofit it later. WebAnts includes AIEO foundations in every website build as standard.

What is local SEO and do I need it?

Local SEO is the practice of optimising your online presence to appear in searches with local intent — "dentist Islington", "plumber near me", "accountant Chelsea". If you serve customers in a specific geographic area, local SEO is the highest-ROI channel available. It covers Google Business Profile optimisation, consistent NAP citations, borough-level landing pages, review strategy, and local schema markup. WebAnts has delivered local SEO campaigns for law firms, dental practices, estate agents, and hospitality businesses across London.

Do you do content writing as part of SEO?

Yes. Content strategy and production are core parts of our SEO service. We research the keyword gaps your competitors have not filled, brief and write the content, structure it for both Google and AI citation, and publish it within your CMS. We do not produce keyword-stuffed filler. Every piece is written to answer a specific question your target customer is asking.

Can you fix a site that has been penalised?

Yes. Google manual actions and algorithmic penalties are recoverable with the right approach. We audit the specific cause — whether that is thin content, unnatural links, Core Web Vitals failure, or a previous agency's black-hat work — build a remediation plan, and submit reconsideration requests where required. We have successfully recovered penalised sites across healthcare, legal, and ecommerce categories.

How does technical SEO differ from on-page SEO?

Technical SEO addresses the infrastructure of your site: crawlability, indexation, site speed, Core Web Vitals, structured data, canonical tags, hreflang, and mobile usability. On-page SEO addresses the content itself: title tags, meta descriptions, header hierarchy, keyword placement, internal linking, and content depth. Both are required for strong rankings. WebAnts addresses both in every engagement — technical issues are fixed before on-page work begins, because on-page optimisation on a technically broken site produces very limited results.

What schema markup do you implement?

WebAnts implements the full schema set recommended for UK businesses: Organization/LocalBusiness with aggregateRating for trust signals, WebPage with speakable for AI citation, FAQPage for rich results and AIEO, Service for individual service pages, BreadcrumbList for site structure, and Article for blog content. We also implement industry-specific schema — MedicalBusiness for healthcare, LegalService for law firms, RealEstateAgent for estate agents — where relevant. All schema is tested in Google's Rich Results Test and Schema.org validator before deployment.

Do you work with WordPress, Shopify, and other platforms?

Yes. WebAnts delivers SEO services for WordPress, Shopify, Webflow, Framer, Next.js, and custom-built sites. On WordPress we work directly in Yoast, RankMath, or custom fields. On Shopify we work within theme liquid files and metafields. On headless builds we implement schema via JSON-LD server components. Platform does not limit what we can achieve — we adapt the implementation to the technology.