Home & Construction · 2026
Luxury renovation website for Princeton's premier design-build firm
Overview
The Home X is Princeton, NJ's leading luxury design-build renovation firm, specialising in kitchen remodelling, bathroom renovation, home additions, basement finishing, full home renovation, and outdoor living spaces. With 127+ five-star Google reviews, a lifetime warranty on all work, and an in-house trades team, they occupy the premium end of the New Jersey and Pennsylvania renovation market. WebAnts delivered a bespoke Next.js site with scroll-triggered animations, a curated portfolio grid showcasing their Princeton-area projects, a clear service architecture, and a lead generation flow built around their 24-hour scope delivery promise.
Challenge
The Home X had exceptional credentials — 4.9★ from 127+ reviews, NJ and PA licensing, a lifetime warranty, and a portfolio of high-end Princeton renovations — but a digital presence that could not communicate that quality at first glance. The previous site was not converting the organic and referral traffic their reputation was driving.
Solution
Full custom build in Next.js with Framer Motion for scroll-triggered section reveals and smooth page transitions. Portfolio grid showcasing named Princeton-area projects (Pennington, Cranbury, Montgomery, Plainsboro, Skillman). Service pages with transparent pricing tiers (Essential from $45K, Premium from $120K, Signature custom). Trust signals — 4.9★ rating, lifetime warranty, 24-hour scope delivery — positioned above the fold on every key page. Consultation request flow built around their rapid scoping process.
Results
+2× in 60 days
Consultation requests
92 mobile
PageSpeed score
4.9★ / 127+ reviews
Google rating displayed
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