Brand & Web Design · 2025
Clean, conversion-focused site built to grow an ambitious brand.
Naset needed a website that communicated brand quality instantly and converted visitors into enquiries. WebAnts designed and built a fully custom site — brand-led, performance optimised, and handed over with full editorial control.
Overview
Naset is an ambitious brand that needed a digital presence to match. Their existing web presence wasn't doing justice to the quality of their work — it looked dated, loaded slowly, and wasn't converting visitors into leads. WebAnts delivered a fully custom brand-led website: fast, clean, and structured to convert from the first scroll. The team walked away with a site they were proud to share and full control over every word on it.
Challenge
A brand with real quality behind it, but a website that wasn't communicating it. Slow load times, a layout that buried the most important information, and no clear conversion path — visitors were arriving and leaving without making contact. The brand identity existed but hadn't been translated into a coherent digital experience.
Solution
A full rebuild from scratch, starting with the brand. Typography, colour, spacing and animation all aligned to communicate Naset's character. Page structure rebuilt around the conversion journey — value proposition first, social proof in the right places, and a contact flow with minimal friction. Performance optimised to Good Core Web Vitals before launch.
What we built
Brand quality translated into a site that converts.
01
Brand-Led Design
Every element designed around Naset's visual identity — typography, colour, spacing and motion all dialled in to communicate the brand's character before a word is read.
02
Conversion Architecture
Page layouts structured around what visitors need to see, in what order, to make contact. Clear value proposition, social proof in the right positions, and a CTA that compels action.
03
Performance Build
Core Web Vitals hitting Good across LCP, INP and CLS. Fast initial load, smooth scroll, no layout shift — built to hold attention on every device.
04
CMS Handover
Full editorial control passed to the Naset team at launch. They can update every page, image and piece of copy without touching the code.
Results
Good
Core Web Vitals across all metrics
Custom
Design built around the brand
4 weeks
Brief to live site
Want results like this for your business?
WebAnts is a London web design and development agency building custom websites for ambitious brands worldwide. Free 30-min discovery call. Flat written quote. No prepayment.
Next project →
7Avenue
Ecommerce experience built for a fashion-forward brand.