Education · 2025
Full WordPress redevelopment for a 50,000-member special education association
Overview
NASET serves more than 50,000 special education professionals across the United States. Their existing site was built on an ageing CMS with poor mobile performance and no structured data strategy. WebAnts delivered a full custom WordPress redevelopment, a gated member portal, searchable resource library, and a structured content architecture built for long-term SEO growth in a highly competitive educational niche.
Challenge
A legacy CMS that hadn't been touched in years, broken mobile experience on the member portal, and virtually no visibility for the high-intent keyword searches that should have been driving educators to the site every day.
Solution
Custom WordPress build from scratch, no page builders, no bloat. Gated member area with role-based content access, a fast-loading resource search powered by ACF Pro, and a structured data strategy using Schema.org's EducationalOrganization and FAQPage types to capture featured snippets and AI-cited answers.
Results
+140%
Organic traffic increase
3.4×
Member portal sessions
94
PageSpeed mobile score
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