Fashion & Ecommerce · 2025
Ecommerce experience built for a fashion-forward brand.
7Avenue needed an online store that matched the quality of their product — visually striking, fast on mobile, and built to convert browsers into buyers. WebAnts delivered a fully custom ecommerce build with editorial-style product pages and Good Core Web Vitals from launch.
Overview
7Avenue is a fashion brand that takes its visual identity seriously — the clothes are the statement, and the website needed to say the same. Their previous store was generic, slow, and doing nothing for the brand. WebAnts rebuilt the online experience from scratch: editorial product pages, mobile-first layout, and a checkout flow designed to remove every reason not to buy. The result is a store that feels as considered as the product inside it.
Challenge
Fashion ecommerce lives or dies on visual impact and mobile speed. The previous store used a generic template that diluted the brand and loaded slowly on mobile — where most of the audience was shopping. Product pages lacked the editorial quality that fashion customers expect, and the checkout flow had too many steps between intent and purchase.
Solution
A fully custom Shopify build designed mobile-first. Editorial product pages with large-format imagery, clear size guides, and a streamlined checkout. Core Web Vitals optimised to Good — images served in next-gen formats and sized correctly for every breakpoint. The brand now has a store that earns the same attention as the product it's selling.
What we built
A store that sells the brand before it sells the product.
01
Fashion-First Design
Visual hierarchy and layout designed around the product — large imagery, editorial-style product pages, and a browsing experience that feels as considered as the clothing itself.
02
Ecommerce Conversion
Product pages structured to reduce drop-off — size guides in the right place, clear delivery and returns information, and a checkout flow with minimal friction from cart to confirmation.
03
Mobile-First Build
Over 70% of fashion purchases happen on mobile. The 7Avenue store was designed and built mobile-first — every interaction optimised for thumbs before it was tested on a desktop.
04
Performance Optimised
High-resolution fashion photography served at the right size for every device. Core Web Vitals hitting Good across all metrics — fast enough to hold attention in a market where seconds matter.
Results
Fast
Core Web Vitals — Good across all metrics
Custom
Ecommerce build tailored to the brand
5 weeks
Brief to live store
Want results like this for your brand?
WebAnts is a London ecommerce development agency building Shopify stores and custom ecommerce experiences for ambitious brands worldwide. Free 30-min discovery call. Flat written quote. No prepayment.
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