Marketing & Agency · 2025
Agency site positioned to win enterprise-level clients.
North Pointe Marketing needed a website that communicated the authority their work had already earned — and converted enterprise prospects who found them. WebAnts delivered a high-converting agency site with authority-first design, embedded case studies, and Good Core Web Vitals from launch.
Client
North Pointe Marketing
Year
2025
Category
Marketing Agency
“WebAnts built something better than I’d ever imagined — shipped faster than any agency I’ve worked with.”
LaTisha Ebanks · Marketing Director, North Pointe Marketing
Overview
North Pointe Marketing is a results-driven marketing agency with a track record of delivering for enterprise clients across the US. They came to WebAnts with a website that didn't reflect the calibre of their work — it was dated, slow, and not converting the high-value prospects who found them. WebAnts rebuilt the site from scratch: authority-first design, case studies embedded at every decision point, and a lead generation architecture built for enterprise deal sizes.
Challenge
Enterprise marketing buyers are demanding. Before they request a proposal, they spend time on the website — judging credibility, looking for evidence of results, and deciding whether the agency understands their kind of problem. North Pointe's previous site wasn't passing that test. The work was excellent; the website wasn't communicating it.
Solution
A full rebuild starting with the positioning. Services restructured around enterprise outcomes rather than deliverables. Case study results embedded into service pages so prospects see proof before they scroll to the CTA. Homepage redesigned to communicate authority within the first three seconds. Performance optimised to Good Core Web Vitals — because an agency's site is always also a sample of their work.
What we built
A website that earns the enterprise deal before the first call.
01
Authority-First Design
A layout engineered to communicate credibility from the first scroll — strong typography, case study integration, and a services architecture that answers the questions enterprise decision-makers ask before they pick up the phone.
02
Lead Generation Flow
Contact and enquiry flows designed to convert high-value prospects — not just capture emails. Clear service positioning, specific outcome-based language, and a discovery call CTA placed where intent peaks.
03
Performance Optimised
Core Web Vitals hitting Good across all metrics. Enterprise clients notice when an agency's own site is slow — we made sure North Pointe's site demonstrated the same standards they promise their clients.
04
Case Study Integration
Client results embedded naturally into the site architecture — not hidden on a separate page, but woven into service pages and the homepage so prospects see proof at every decision point.
Results
Enterprise
Positioned to win larger clients
Good
Core Web Vitals across all metrics
5 weeks
Brief to live site
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