Consultancy · WordPress · London · 2026
Contact form: 0% to 60% conversion in 4 weeks.
Chris Edward Consulting came to WebAnts with a credible-looking website that was generating zero enquiries through its contact form. Core Web Vitals were rated Poor. Four weeks later, the site was live on WordPress with a 60% form conversion rate and Good scores across all Core Web Vitals metrics.
Client
Chris Edward Consulting
Year
2026
Location
London, UK
Overview
Chris Edward Consulting is a London-based professional services consultancy with strong sector expertise and a track record that deserved a website to match. Their existing site looked professional on the surface — but a broken contact flow, poor Core Web Vitals, and thin service pages meant that visitors were arriving and leaving without making contact. WebAnts rebuilt the site on WordPress, retaining the brand identity while overhauling the layout, performance and conversion architecture. The result was immediate: form enquiries went from zero to a 60% conversion rate within the first month of launch.
Challenge
The site had a contact form. It had service pages. It had a professional layout. But the form was generating zero submissions — not because there was no traffic, but because the conversion flow was broken. The form was buried, the CTA copy was generic, and the user journey gave visitors no compelling reason to stop and make contact. Core Web Vitals were rated Poor across LCP, FID and CLS, hurting both user experience and organic visibility. The client knew the site was costing them business but could not identify exactly why.
Solution
A full WordPress rebuild from scratch — retaining the brand guidelines the client was proud of while tearing out everything that was hurting conversion and performance. New layout with stronger visual hierarchy. A restructured contact flow with clear positioning, reduced friction and a CTA that communicated value rather than just requesting action. Performance overhauled until Core Web Vitals hit Good across all metrics. Scroll animations added premium feel without compromising load speed. Delivered from brief to live site in 4 weeks.
What we built
Same brand. Completely rebuilt. Six things that changed everything.
01
Rebuilt Contact Flow
The original contact form had zero conversion. We restructured the enquiry flow — fewer fields, clearer CTA copy, a better position on the page, and a confirmation message that set expectations. Result: 0% to 60% form conversion rate.
02
Performance Overhaul
Core Web Vitals were rated Poor across LCP, FID and CLS. We rebuilt the page on optimised WordPress, compressed and lazy-loaded every asset, eliminated render-blocking scripts, and hit Good scores across all three metrics before launch.
03
Scroll Animations
Smooth entrance animations on key content blocks — headlines, stat callouts, and the services section — added a premium feel that matched the quality of the consultancy's work without impacting load performance.
04
Service Architecture
Individual pages for each consulting offering, structured around the language clients use when searching and the questions they need answered before making contact. Each page ends with a single, clear CTA.
05
Brand Continuity
The existing brand identity — logo, primary colours, typefaces — was retained throughout. The rebuild improved the layout and hierarchy without asking the client to start their brand from scratch.
06
WordPress CMS Handover
Full editorial control handed over at launch. The client can update every page, service description and contact detail without a developer. Includes a walkthrough session and video documentation.
How we worked
Brief to live in 4 weeks.
Week 1
Discovery & Audit
Full audit of the existing site: performance profiling, Core Web Vitals diagnosis, contact form conversion analysis, and a competitive review of comparable London consultancies. The brief was clear — the site looked credible but was generating zero enquiries.
Week 2
Design
Figma designs respecting the existing brand guidelines — logo, colours, typefaces — but rebuilt around a cleaner layout, stronger hierarchy, and a contact flow designed to convert rather than just exist. Approved screen by screen before build began.
Week 3
Build
WordPress build from scratch. Scroll animations, performance-optimised image delivery, schema markup, mobile-first responsive build, and a restructured contact form with reduced friction. Core Web Vitals moved from Poor to Good before launch.
Week 4
Launch & Handover
Go-live, Google Search Console submission, structured data validation, and a full WordPress CMS handover so the team could update the site independently. Form conversion tracked from day one.
Results — first month post-launch
0% → 60%
Form enquiry conversion rate
Poor → Good
Core Web Vitals score
4 weeks
Brief to live site
4 weeks
Full discovery, design, build and launch cycle — 1.8× faster than the industry average for a comparable project scope
Brand retained
Logo, colours and typefaces carried forward. The rebuild improved the layout and conversion without a brand identity overhaul
No deposit
Milestone payment model — the client paid as each deliverable landed, with full ownership of every asset from day one
We specialise in WordPress websites for consultancies and professional services.
Service architecture, case study pages, team profiles, CRM integration and conversion-optimised contact flows. Flat quote after a free 30-min discovery call.
Want results like this for your consultancy?
WebAnts is a London web design and development agency building WordPress websites for consultancies, professional services firms, and ambitious businesses worldwide. Free 30-min discovery call. Flat written quote. No prepayment.
Next project →
MDM Legal
Law firm sees 3× lead growth in 60 days with a bespoke bilingual WordPress site.