(Web Design · Fintech & Financial Services)
Fintech websites built
for compliance,
conversion and trust.
WebAnts builds websites for fintech companies and regulated financial services in London and worldwide. FCA-compliant disclaimers, security trust architecture, clear product explanation, and conversion flows, without sacrificing one for the other.
What your site needs to do
- →FCA-compliant disclaimers, risk warnings and regulated status notices
- →Security trust signals, SSL, ISO 27001, encryption, data residency
- →Clear product explanation for non-technical audiences
- →Demo or waitlist conversion flow
- →Integration and API documentation pages for technical buyers
- →Press and investor relations section
- →GDPR and data processing transparency pages
- →Mobile-optimised onboarding entry points
Common problem
Compliance copy kills conversions
FCA risk warnings and legal disclaimers are necessary, but they don't have to dominate the page. Poor implementation buries the product message under regulatory text.
Common problem
Product explanation unclear for buyers
Non-technical decision-makers, CFOs, procurement teams, compliance officers, won't sign off on a product they can't understand. Jargon-heavy copy loses the sale before the demo.
Common problem
Security credentials buried or absent
Enterprise and institutional buyers look for ISO 27001, FCA authorisation, SOC 2, and data residency statements on the first page. If they can't find them quickly, trust erodes.
Common problem
Demo request has too much friction
Long qualification forms with mandatory fields before a demo request are the enterprise norm, but they cost you the self-qualified buyers who are ready to move quickly.
(What we build)
Built for regulated businesses ,
not adapted from a startup template.
01
FCA-Compliant Copy & Disclaimers
Risk warnings, regulatory status notices, FCA reference numbers, and "authorised and regulated by the Financial Conduct Authority" badging, implemented at the correct page level with compliant wording that satisfies your legal team without burying the product narrative.
02
Security Trust Architecture
Security certification badges (ISO 27001, SOC 2, Cyber Essentials), data residency statements, encryption notices, and penetration testing credentials, structured into a dedicated Trust & Security page and surfaced on pricing, onboarding, and enterprise pages where procurement teams look for them.
03
Product Explanation Pages
Benefit-led product pages that explain your offering in plain language for non-technical buyers, using analogies, clear diagrams, and real-world use cases. Built alongside technical feature documentation for engineering and developer audiences.
04
Demo & Onboarding Flows
Streamlined demo request forms with minimal required fields and intelligent routing, short-form for self-serve leads, richer qualification for enterprise. Connected to your Salesforce, HubSpot, or Pipedrive CRM with automated confirmation sequences.
05
API & Integration Documentation
Technical integration pages and lightweight API documentation that give developers and IT buyers confidence before the sales conversation, covering authentication, SDKs, supported environments, and rate limits, linked from your core product pages.
06
Investor & Press Pages
Investor relations pages covering funding rounds, leadership team, registered company details, and regulatory authorisations. Press rooms with approved brand assets, media contacts, and press release archives, structured to pass due diligence and media screening.
(How we work)
From brief to compliance-approved
in 5–8 weeks.
Discovery
A free 30-min call covering your regulatory status, target buyers, competitor landscape, and compliance requirements. We involve your legal or compliance team in the briefing where required.
Design
Professional, authoritative Figma designs, structured for both compliance and conversion. Trust architecture, product explanation, and onboarding entry points designed before build.
Build
Next.js or Webflow build with all compliance notices, security pages, and CRM integrations. Staged for your legal team's review before launch.
Launch
Go-live with compliance sign-off, Core Web Vitals above 90, and post-launch monitoring in place. Ongoing compliance update support available as your regulatory obligations evolve.
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your product, your regulatory scope, and your target buyers. We’ll review your current site, discuss your compliance requirements, and send a flat written quote within 24 hours.
(FAQ)
Questions from fintech teams
about their marketing sites.
How much does a fintech marketing site cost?
A fintech marketing site, homepage, product pages, compliance notices, security trust page, and demo flow, typically costs £8,000–£15,000. A more complex build with an investor relations section, API documentation, multiple product lines, and a content hub typically runs £15,000–£25,000. Flat written quote after a free discovery call.
How do you handle FCA compliance review as part of the build?
We scope all FCA-required content, regulated status notices, risk warnings, Financial Promotions compliance, and price transparency, at the discovery stage. We work from a requirements brief provided by your compliance team or appointed representative. We build to those requirements and provide staging access for your compliance team to review before launch. Any changes required following compliance review are included within scope.
How do you balance compliance requirements with conversion?
FCA disclaimers are non-negotiable, but their presentation is. We use typographic hierarchy, collapsible notices for lengthy disclaimers, and footer placement for generic regulatory text, keeping the product message front and centre while meeting disclosure requirements. We've worked with FCA-regulated clients across payments, lending, and investment and understand where the boundaries sit.
Which security certifications should we display on the site?
The answer depends on your regulatory scope and target buyers. At minimum, SSL certificate badging, FCA authorisation reference, and GDPR data processing notice. For enterprise and institutional buyers: ISO 27001, SOC 2 Type II, Cyber Essentials or Cyber Essentials Plus, and data residency statements. For payment businesses: PCI DSS compliance notice. We build a dedicated Trust & Security page and surface the most relevant certifications on the pages where procurement teams look for them.
What is different about a B2B fintech site versus a B2C fintech site?
B2B fintech sites need to serve multiple buyer personas, the technical buyer (integration pages, API docs, security), the financial buyer (pricing, ROI calculators, case studies), and the compliance buyer (regulatory notices, certifications). Navigation, page architecture, and CTAs should route each persona efficiently. B2C fintech sites prioritise emotional trust, simplicity, and a fast signup or application flow, often with significantly more attention to mobile experience. We advise on architecture in the discovery call.
Should we use a headless CMS or a traditional CMS for a fintech site?
For most fintech marketing sites, a headless CMS (Sanity, Contentful, or Prismic) connected to a Next.js frontend gives the best combination of performance, developer flexibility, and content team usability. It also makes it easier to update compliance notices quickly across multiple pages from a single source of truth, important when regulatory requirements change. For smaller sites or teams without developer resource, Webflow with its Editor gives compliance teams direct update access without requiring a rebuild.
How do you keep the site updated when compliance obligations change?
We build compliance notices as centralised components, update the FCA regulated status notice once and it propagates across every page. For clients on our optional maintenance plan, we process compliance copy updates with a 48-hour turnaround. For clients who manage their own site, we provide training and documentation covering exactly how to update regulated content safely.
WebAnts is a London web design agency specialising in fintech and regulated financial services websites with FCA compliance, security trust signals and conversion optimisation. 4.9★ rated on Google and Clutch.