(Web Design · Law Firms · London)
Law firm websites that
rank, comply, and
convert enquiries.
WebAnts builds websites for law firms and solicitors across London. Practice area pages that rank on Google. SRA Transparency Rules compliant. E-E-A-T optimised. Delivered without a deposit.
What your site needs to do
- →Practice area pages that rank for "[area] solicitor London" searches
- →SRA Transparency Rules pricing pages for required practice areas
- →Team profiles that build trust before the first consultation
- →E-E-A-T signals: qualifications, memberships, accreditations
- →Lead capture forms routed to the relevant fee-earner
- →Google Business Profile aligned with your practice areas
- →GDPR-compliant cookie consent and privacy infrastructure
- →WCAG-accessible so no client is turned away
- →AIEO-ready so AI search engines cite your firm
38%
of clients find solicitors via search engines
75%
judge a firm's credibility by its website
6
practice areas legally require SRA pricing pages
3×
lead growth for our London law firm client
Common problem
Looks like every other firm
Generic templates and stock photos mean prospective clients cannot tell you apart from 50 other firms on the same results page.
Common problem
Practice areas buried in menus
If a potential client cannot find "employment tribunal" or "residential conveyancing" within ten seconds, they will contact the next firm.
Common problem
No local SEO presence
Searches like "family solicitor Islington" and "conveyancing solicitor EC4" drive high-intent traffic. Most firm sites are invisible for these terms.
Common problem
SRA Transparency Rules not met
Six practice areas legally require pricing pages. A non-compliant site risks regulatory action and loses the trust of clients who research before calling.
What we build
Built specifically for
law firms, not adapted from a template.
Ten specialist features for law firm websites — from SRA compliance to AI search visibility — all built in-house in London.
01
Practice Area Architecture
Dedicated, SEO-optimised pages for every area of law you practise — structured to rank for "[practice area] solicitor [city/borough]" searches and convert that traffic into qualified enquiries.
02
SRA Transparency Rules Pages
Fully compliant pricing pages for all six required practice areas: residential conveyancing, probate, employment tribunal, immigration, motoring offences, and debt recovery. Built to the SRA's specification so your compliance obligations are met from day one.
03
Team Profile Pages
Individual profiles for partners, associates, and consultants — year of admission, qualifications, Law Society and SRA memberships, practice areas, and a direct contact or booking link. The human face that closes the gap between visitor and client.
04
E-E-A-T Signal Architecture
Google assesses legal content under YMYL (Your Money or Your Life) — the highest E-E-A-T bar of any industry. We structure author credentials, accreditation badges, legal directory citations, and verified reviews to satisfy Google's quality assessment and outrank less authoritative competitors.
05
Lead Capture per Practice Area
Tailored enquiry forms for each practice area — different qualification questions for corporate, family, and personal injury matters — routed directly to the relevant fee-earner or department inbox.
06
Local SEO & Borough Targeting
Location pages for every borough and area you serve, LocalBusiness schema with practice area sub-types, Google Business Profile alignment, and NAP consistency across legal directories so you rank wherever your clients are searching.
07
Google Business Profile Optimisation
Your Google Business Profile is often the first thing a prospective client sees. We optimise your profile categories, practice area keywords, photos, review strategy, and Q&A to drive direct calls and map-pack visibility.
08
AIEO & AI Search Optimisation
ChatGPT, Gemini, and Perplexity are increasingly the first stop for "best family solicitor London" queries. We structure your content — FAQ passages, entity clarity, authority signals — so AI engines cite your firm in their answers, not just rank your URL.
09
Client Portal & Secure Intake
Optional secure client intake portal: document upload, e-signature, and GDPR-compliant ID verification for AML compliance — reducing admin overhead and giving clients a reason to choose your firm over one with a basic contact form.
10
Case Studies & Social Proof
Anonymised or client-approved case study pages demonstrating real outcomes, structured with schema markup and internal links to the relevant practice area pages for both SEO authority and client trust.
Practice areas
We build pages for every
area of law you practise.
Every practice area gets its own dedicated, SEO-optimised page — not a section in a dropdown menu. Google rewards depth. Clients reward clarity.
Not on the list? We cover all practice areas — bring yours to the discovery call.
SRA Transparency Rules
Six practice areas legally
require pricing pages on your site.
The SRA Transparency Rules have been in force since 2018. Many London firms remain non-compliant — putting their SRA registration at risk and losing the trust of clients who research pricing before making contact. We build every required section to the SRA’s specification.
| Practice Area | What your site must publish |
|---|---|
| Residential Conveyancing | Price range, key stages, likely disbursements, VAT, who will do the work |
| Probate | Price range, basis for charges, likely disbursements, VAT, key stages |
| Employment Tribunal | Price range, basis for charges (incl. no-win-no-fee), disbursements, VAT |
| Immigration | Price range, basis for charges, likely disbursements, VAT, key stages |
| Motoring Offences | Price range, basis for charges, disbursements, VAT, typical timescales |
| Debt Recovery | Price range for debt values, key stages, disbursements, VAT, typical timescales |
Source: SRA Transparency Rules 2018. Firms must also display their SRA number, a link to the SRA register, and their complaints procedure.
Why it matters
Legal content is held to Google’s highest standard.
Legal advice falls under Google’s YMYL classification — Your Money or Your Life. Pages in this category are assessed against the strictest E-E-A-T criteria of any sector. Most law firm websites fail this assessment not because the content is wrong, but because the authority signals are absent or buried.
We engineer E-E-A-T into the architecture of every page — so Google, and your prospective clients, understand immediately that your firm is the authoritative choice.
Experience
Solicitor profiles with year of admission, notable cases, and client testimonials attributed to real matters.
Expertise
Author bios on every article and practice area page — qualifications, memberships, and areas of specialism.
Authoritativeness
SRA number, Law Society accreditations, Lexcel/CQS badges, Legal 500 and Chambers citations.
Trustworthiness
Verified Google and Trustpilot reviews, SRA regulation display, and a GDPR-compliant data handling notice.
“London law firm sees 3× lead growth in 60 days.”
A bespoke WordPress rebuild for a Central London practice — new practice area page architecture, SRA Transparency Rules compliance, E-E-A-T author signals, and a lead capture form routed by department. Organic enquiries tripled within 60 days of launch.
Read the case study →
From idea to live site in four steps.
Milestone payments — you see progress weekly and own every deliverable the moment it's completed.
Discovery Call & Flat Quote
Every project starts with a free 30-minute call — no pitch deck, no jargon. We ask the right questions about your goals, your audience and your budget, then deliver a written flat-fee proposal within 24 hours. You know the full cost before we touch a single wireframe.
- Free 30-minute strategy call
- Digital brief and business goal analysis
- Written flat-fee quote within 24 hours
- No hourly rates, no scope creep surprises
- Platform and technology recommendation included
Pricing
Flat written quotes.
No hourly surprises.
Every project gets a detailed written quote after a free 30-min discovery call. No deposit. Milestone payments throughout.
Growth
From £4,500
For smaller firms and sole practitioners needing a professional, ranking-ready site.
- ↳Up to 10 pages including homepage & practice areas
- ↳SRA Transparency Rules pricing pages
- ↳Team profile pages
- ↳GDPR cookie consent & privacy policy
- ↳On-page SEO & schema markup
- ↳Google Analytics 4 setup
- ↳Two weeks post-launch support
Most popular
Authority
From £8,000
For established firms wanting to dominate local search and build visible authority.
- ↳Up to 25 pages including blog infrastructure
- ↳Everything in Growth
- ↳E-E-A-T author & credential architecture
- ↳Google Business Profile optimisation
- ↳Borough-level location pages
- ↳AIEO / AI search content structuring
- ↳WCAG 2.2 AA accessibility audit
Custom
From £15,000
For multi-partner and multi-office firms with complex requirements.
- ↳Unlimited pages & practice areas
- ↳Everything in Authority
- ↳Client portal & secure document intake
- ↳CRM / case management integration
- ↳Multi-office schema & location architecture
- ↳Dedicated project manager
- ↳Ongoing care plan included (3 months)
Start a project
Free 30-min call.
Flat written quote.
No deposit.
Tell us about your firm. We’ll review your current site, discuss your practice areas and growth goals, and send a flat quote within 24 hours. No obligation.
FAQs
Questions from
law firms.
How long does a law firm website take to build?
A standard law firm website — homepage, practice area pages, team profiles, and enquiry forms — takes 4–6 weeks. A larger firm with 20+ practice area pages, case studies, blog infrastructure, and a client portal takes 8–12 weeks. We agree a firm timeline in the proposal, with milestone dates you can plan around.
What are the SRA Transparency Rules and does my website need to comply?
The SRA Transparency Rules require solicitor firms to publish clear pricing information for six specific practice areas: residential conveyancing, probate, employment tribunal (claimant), immigration, motoring offences, and debt recovery. For each area, your site must display a price range, the basis for charges, likely disbursements, VAT implications, and key stages. Failure to comply risks SRA regulatory action. We build compliant pricing pages for all required practice areas as a standard deliverable on every law firm project.
What is E-E-A-T and why does it matter for my firm's website?
E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness — Google's quality standard for assessing content. Legal content falls under YMYL (Your Money or Your Life), the highest E-E-A-T classification, meaning Google scrutinises solicitor websites more rigorously than almost any other sector. We build E-E-A-T signals into every page: author profiles with year of admission and qualifications, SRA and Law Society accreditation badges, Legal 500 / Chambers citations where applicable, and verified review integrations. This directly affects where your practice area pages rank.
Can you help us rank for legal search terms?
Yes. On-page SEO is built into every page — keyword-optimised headings, meta titles, meta descriptions, LegalService schema markup, and internal linking between practice area and location pages. We also structure FAQ sections to capture featured snippets and AI-generated answer citations. For firms wanting content and link building alongside the build, we offer an optional SEO growth retainer.
Do you build separate pages for each London borough we serve?
Yes, when it makes commercial sense. If you actively target clients in Islington, Hackney, and the City, a dedicated page per borough — with locally relevant content, not thin duplicates — will outrank a single generic London page for those searches. We audit your target areas on the discovery call and recommend a location page strategy based on search volume and competition.
How much does a law firm website cost?
A professional law firm site with up to 10 practice area pages, SRA compliance, and team profiles typically costs from £4,500. An authority site for an established firm with 20+ pages, local SEO, and E-E-A-T infrastructure costs from £8,000. Custom builds with client portals and CRM integrations start from £15,000. We provide a flat written quote after a free discovery call — no hourly estimates.
Should we use WordPress or a custom-built platform?
For most law firms, WordPress with a custom theme is our default recommendation — your marketing team can update content without a developer, it integrates with most CRMs, and it performs well for SEO. Larger firms with headless architecture needs, client portal requirements, or heavy custom data logic benefit from a custom Next.js build. We advise based on your team's technical capability and publishing volume.
Can you redesign our existing site without losing our rankings?
Yes. Every redesign includes a pre-launch SEO audit, 301 redirect mapping from old URLs to new, schema preservation, and post-launch monitoring in Google Search Console. We do not launch without confirming every ranking page has a redirect in place and the new page has at least equivalent on-page signals to what it replaces.
How do you handle GDPR compliance for law firm websites?
Every site we build includes a configured cookie consent manager, a GDPR-compliant enquiry form (explicit consent checkbox, data retention notice), a privacy policy page structure, and no third-party scripts loading before user consent. For firms handling sensitive personal data (family, immigration, criminal), we flag additional obligations — such as Data Protection Impact Assessments — in the discovery call.
Can you integrate with our case management or CRM system?
Yes. We have built integrations with Clio, Osprey, and most CRM platforms via API or Zapier. If your case management system has an API, we can connect enquiry forms, client intake, and document requests to it directly. We scope integrations individually — bring your system requirements to the discovery call.
Do you build websites for barristers' chambers?
Yes. Chambers sites have specific requirements: individual barrister profiles (year of call, practice areas, notable cases), Bar Standards Board compliance notices, clerks's contact details, and a search/filter function across a large barrister directory. We have experience with chambers architecture and can advise on the right CMS for clerk-managed content updates.
Do you require a deposit or upfront payment?
No. We work on a milestone payment model — you pay at agreed project checkpoints, only after reviewing and approving each deliverable. No deposit, no prepayment, no risk of paying upfront for work that has not been completed. This is our standard model for every project, not a special arrangement.
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Client stories
4.9★ across Google, Clutch & Upwork. 100+ projects. 14 countries.
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
Verified ratings
More enquiries. Better clients. →
Free discovery call. Flat quote. SRA-compliant. No deposit. No offshoring.
About WebAnts Web Design for Law Firms London
WebAnts is a London web design agency specialising in websites for law firms and solicitors. We build practice area pages, team profiles, SRA Transparency Rules pricing pages, E-E-A-T optimised content, Google Business Profile setups, AIEO-ready content structures, and GDPR-compliant lead capture forms. We serve law firms across London including the City of London, Canary Wharf, Mayfair, Islington, Clerkenwell, and Greater London. We also build websites for barristers chambers and multi-office law firms. WebAnts is rated 4.9 stars on Google and 5.0 on Clutch. No deposit required. Milestone payments only. Flat written quotes within 24 hours.
Practice areas covered: family and divorce, residential conveyancing, commercial property, employment law, personal injury, wills and probate, immigration, criminal defence, corporate and commercial, motoring offences, dispute resolution, intellectual property, debt recovery, landlord and tenant, medical negligence.