(Web Design · Lead Generation)
Websites built to
generate leads on
autopilot.
WebAnts is a London web design agency that builds lead generation websites for businesses who have the traffic but not the enquiries. Conversion-optimised landing pages, forms, and CRO that turns visitors into paying clients.
What your site needs to do
- →Single, compelling CTA visible above the fold on every page
- →Lead capture forms optimised for completion rate, not just present, but positioned and designed to convert
- →Social proof (reviews, case studies, client logos) near every CTA
- →Speed under 2 seconds, slow sites kill conversions before they happen
- →Thank-you page and lead routing that closes the loop quickly
- →A/B testable structure so you can improve conversion over time
- →Clear unique value proposition, why you, not your competitor
- →Mobile-first, over 60% of B2C and growing B2B traffic is mobile
Common problem
Traffic but no leads
Your site looks fine but prospects leave without contacting you.
Common problem
Form placement killing conversions
Forms buried at the bottom of pages lose leads who never scroll.
Common problem
Generic CTAs
"Contact us" converts at a fraction of specific action CTAs.
Common problem
No social proof at the point of decision
Prospects hesitate without reviews or case studies next to the form.
(What we build)
Built to convert, not
just to look good.
01
Conversion-Optimised Page Structure
Above-fold hero with single CTA, trust signals, and value proposition designed around your buyer's decision journey.
02
Lead Capture Form Architecture
Multi-step forms, inline validation, smart defaults and progressive profiling that increases completion rates by 30–50% vs standard forms.
03
CTA Copy & Design
Specific, benefit-led CTAs tested against generic copy. "Get your free audit" vs "Contact us", one converts at 3× the rate.
04
Social Proof Integration
Client logos, review widgets (Google, Trustpilot), case study callouts and ratings, placed at every decision point.
05
A/B Testing Infrastructure
Form variations, headline testing, CTA button copy and colour, built-in from day one so you can keep improving.
06
Lead Routing & Notifications
Instant email/SMS notification to your team when a lead submits. CRM integration (HubSpot, Salesforce, Pipedrive) on request.
“Most sites have the traffic. They just don’t convert it.”
A CRO audit of your existing site takes less than a week. We tell you exactly what’s costing you leads, and what to fix first.
(How we work)
Audit. Design. Build.
Optimise.
Audit
We analyse your current site's conversion funnel: where people enter, where they leave, and where leads are lost.
Design
CRO-led Figma designs: heat-map informed layouts, single-focus landing pages, and A/B test variants.
Build
Fast, trackable, form-optimised pages, GA4 events, conversion tracking, and form analytics from day one.
Optimise
Post-launch, we monitor conversion data and run A/B tests quarterly. Continuous improvement built into the engagement.
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your business. We’ll audit your current site, identify the conversion leaks, and send a flat quote within 24 hours.
(FAQ)
Questions about lead
generation websites.
How much does a lead generation website cost?
A focused lead gen website, homepage, service pages, and conversion-optimised landing pages, typically costs £3,000–£10,000. A full funnel build with A/B testing infrastructure, CRM integration, and ongoing CRO costs £10,000–£25,000. Flat quote after a free discovery call.
What makes a website good at generating leads?
The biggest factors are: page speed (under 2 seconds), clear value proposition, social proof near the CTA, specific CTA language, and form placement. Most sites have the traffic, they just don't convert it. We audit your existing site first.
How long before we see results?
Immediately on re-launch for conversion-related improvements (form placement, CTA copy, speed). SEO results take 3–6 months to compound. We set clear baseline metrics before we start so you can see the delta.
Do you integrate with CRMs?
Yes. HubSpot, Salesforce, Pipedrive, Monday.com, Zoho, and most other CRMs via native integration or Zapier. Lead data is routed to the right person or workflow the moment a form submits.
Can you improve our existing site, or do you have to rebuild?
Both. We can make targeted CRO improvements to your existing site (often the faster, lower-cost option) or do a full rebuild. We'll recommend the right approach after the audit.
Do you run the A/B tests for us?
We can. We set up the testing infrastructure and either run tests for you (as part of an ongoing retainer) or hand over the tooling with documentation so your team can run tests independently.
WebAnts designs lead generation websites for London businesses, conversion-optimised landing pages, enquiry forms, SEO and CRO. 4.9★ rated on Google and Clutch.