WooCommerce Development LondonWooCommerce storeson your terms.
WebAnts is a London WooCommerce agency. We build custom WooCommerce stores — bespoke themes, subscription commerce, B2B wholesale and advanced plugin development. Zero platform fees. No deposit required.
35+
WooCommerce stores shipped
2–5 wks
Typical store delivery
90+
PageSpeed target — every build
£0
Deposit — milestone payments only
4.9★
Average client rating
The problem
Why ecommerce stores switch to WooCommerce.
Four recurring problems that drive businesses to WooCommerce — and exactly how we fix each one.
01
Platform fees eating your margin
Shopify charges 0.5%–2% per sale on top of your payment gateway — before any other costs. For a store turning over £500k, that is up to £10,000 a year going to Shopify for nothing. WooCommerce charges zero platform transaction fees.
02
Template themes you cannot customise
Off-the-shelf Shopify or WooCommerce themes look like every other store. No differentiation on first impression, no ability to implement custom product flows or checkout logic without expensive app workarounds.
03
Poor Core Web Vitals tanking your rankings
WooCommerce stores with page-builder themes and bloated plugin stacks routinely score 30–50 on PageSpeed. Google penalises slow stores in rankings — and customers abandon them. Most WooCommerce performance problems are fixable.
04
Subscriptions or B2B your platform cannot handle
Shopify subscription options are limited and expensive. Shopify B2B requires a Plus plan at £2,000+/month. WooCommerce with Subscriptions and Wholesale Suite handles both for a fraction of the cost — with no recurring platform fee.
Client story
See all case studies →Bro Bread — DTC subscriptions doubled in 90 days.
Bro Bread came to WebAnts with a Shopify store that was underperforming on subscriptions and costing them 1.5% per transaction in Shopify fees. The brief: rebuild on WooCommerce, eliminate platform fees, and build a subscription flow that actually converts.
We rebuilt the store on WooCommerce with a custom theme, WooCommerce Subscriptions with Stripe, Klaviyo email flows, and a conversion-optimised product page structure. Subscription signups doubled within 90 days. DTC revenue increased significantly. Platform transaction fees dropped to zero.
2×
DTC subscriptions
90 days
Time to results
3 wks
Brief to live
Zero platform fees from day one. Every penny Shopify was taking in transaction fees now stays in the business.
£0
Platform fees / month
90+
PageSpeed score
What we build
8 WooCommerce services.
From a simple product store to a headless B2B wholesale platform — all built in-house in London.
01
Custom WooCommerce Theme Development
Bespoke WooCommerce themes built from scratch on your brand — not a page-builder template. Responsive across all breakpoints, performance-optimised, and structured so your team can manage products and content without touching code.
02
WooCommerce Subscription Commerce
Recurring revenue stores powered by WooCommerce Subscriptions. Monthly, quarterly, annual and variable billing cycles, free trials, subscriber-only pricing, and Stripe or PayPal as the gateway. Used for boxes, supplements, memberships and SaaS-style billing.
03
WooCommerce B2B Wholesale
Wholesale pricing tiers, quote requests, net payment terms, purchase orders and company accounts — built with Wholesale Suite or custom plugin development. Separate B2B and B2C pricing visible only to the right user role.
04
WooCommerce Speed Optimisation
WooCommerce stores are notorious for poor Core Web Vitals. We audit, profile and fix — switching to a lightweight theme, optimising database queries, implementing object caching, and cutting unused plugins until your store scores 90+ on PageSpeed.
05
WooCommerce Plugin Development
Custom WooCommerce plugins for business logic your store needs but no off-the-shelf extension provides. Product configurators, custom pricing rules, shipping calculators, loyalty programmes, and ERP connectors — all built to WooCommerce coding standards.
06
WooCommerce Payment Gateway Integration
Stripe, Klarna, PayPal, GoCardless, Worldpay, and Barclaycard — configured, tested and PCI-compliant. We set up Buy Now Pay Later options (Klarna, Clearpay) for consumer brands and direct debit for subscription businesses.
07
WooCommerce Headless (Next.js)
Decouple your WooCommerce backend from the frontend and drive a blazing-fast Next.js storefront via WooCommerce REST API or GraphQL. Used for brands needing sub-second page loads and pixel-perfect design freedom beyond WordPress templates.
08
Shopify to WooCommerce Migration
Move from Shopify to WooCommerce to eliminate transaction fees and regain full code control. Products, customers, orders, redirects — all migrated. We handle DNS cutover, Stripe reconnection, and post-migration testing before considering the project closed.
What clients say
Rated 4.9★ across Google, Clutch and Upwork.
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks
Marketing Director · North Pointe Marketing
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin
Founder · Bro Bread
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker
Director · Access Super
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop
CEO · ReRoute Americas
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan
Founder · Papa Doner
How we work
Four phases. No mystery.
Milestone payments — you see progress every week and own every deliverable the moment it lands. No prepayment.
01
Discovery
A free 30-min call to scope your products, integrations, payment gateways, SEO requirements and budget. You leave with a flat written quote — not an hourly estimate and not a vague range.
02
Design
Wireframes, then polished Figma designs in your brand. Shop pages, product detail pages, checkout, and account areas. You approve one screen at a time — no big-reveal surprises at the end.
03
Build
Weekly staging updates on your WooCommerce environment. Products imported, payments configured, email flows wired, SEO structured data added. Core Web Vitals tested before launch sign-off.
04
Launch & Support
Launch day, DNS cutover, Search Console submission, payment testing. Two weeks post-launch support included. Optional maintenance retainer from £300/month — or take the keys and run it yourself.
Transparent pricing
What does a WooCommerce store cost in London?
Every project is scoped individually — but here are real ranges based on scope. All prices are flat fees, not hourly estimates. Written quote after a free 30-min discovery call.
Starter
£2,500 – £5,000
2–3 weeks
Custom theme, up to 200 products, Stripe gateway.
- ✓Custom WooCommerce theme
- ✓Up to 200 products imported
- ✓Stripe or PayPal gateway
- ✓SEO: meta, schema, sitemap
- ✓GA4 + Search Console
- ✓Two weeks post-launch support
Best for: New stores, sole traders, small retailers
Growth
£5,000 – £10,000
3–5 weeks
Full store + subscriptions + email + SEO.
- ✓Custom theme + advanced product pages
- ✓WooCommerce Subscriptions
- ✓Klaviyo or Mailchimp integration
- ✓Stripe + Klarna payments
- ✓Full SEO + structured data
- ✓Two weeks post-launch support
Best for: DTC brands, subscription commerce, SMEs
Scale
£10,000 – £18,000
5–8 weeks
B2B wholesale + plugin dev + headless option.
- ✓Wholesale Suite (B2B pricing)
- ✓Custom plugin development
- ✓Headless Next.js option
- ✓ERP or PIM integration
- ✓Advanced SEO architecture
- ✓Dedicated support month
Best for: B2B wholesale, growing brands, agencies
Enterprise
From £18,000
8–14 weeks
Large catalogue, multisite, ERP integrations.
- ✓Large catalogue (1,000+ SKUs)
- ✓WordPress Multisite setup
- ✓ERP / PIM integration
- ✓Custom checkout and account logic
- ✓Full design system
- ✓Ongoing retainer available
Best for: Enterprise retailers, brand groups, franchise networks
WooCommerce vs alternatives
Why WooCommerce beats Shopify for serious stores.
We build on multiple platforms. Here is an honest five-way comparison so you can make the right call for your store — not the right call for us.
| What matters | WooCommerce | Shopify / BigCommerce |
|---|---|---|
| Transaction fees | Zero platform transaction fees — pay only your payment gateway fee (Stripe: 1.4% + 20p). Can save £2,500–£10,000/year at meaningful revenue. | Shopify charges 0.5%–2% per sale on top of gateway fees unless you use Shopify Payments exclusively. |
| Code ownership | You own every line of code. Host anywhere — Kinsta, WP Engine, your own VPS. No vendor lock-in, no forced plan upgrades. | Shopify and BigCommerce host your store on their infrastructure. You cannot move the backend without rebuilding the entire store. |
| Subscriptions & B2B | WooCommerce Subscriptions and Wholesale Suite handle complex recurring billing and B2B wholesale for a one-time plugin cost — no ongoing platform surcharge. | Shopify requires Shopify Plus (£2,000/month) for B2B; subscription apps cost £50–£200/month extra on any plan. |
| Performance | Custom theme + object caching + CDN: 90+ PageSpeed, sub-2s LCP, Core Web Vitals all green — even with large catalogues. | Default WooCommerce with a page-builder theme: often 30–55 PageSpeed. Requires deliberate performance work to pass Core Web Vitals. |
| CMS alongside your store | Runs on WordPress — full CMS for blog, landing pages, buying guides and resources. One login, one codebase, total control. | Shopify has a blog but limited CMS. BigCommerce similar. Neither matches WordPress for content-heavy stores needing SEO from editorial. |
Who we build for
Every type of ecommerce store.
Whether you sell supplements, wholesale to trade customers, or need a headless storefront — the approach is the same: custom, fast, yours.
DTC & Consumer Brands
Fashion & Apparel
Food & Beverage
Health, Beauty & Supplements
B2B Wholesale & Manufacturing
Digital Products & SaaS
Homeware & Furniture
Multi-brand & Franchise
What you get
Everything included.
No hidden extras.
Every WooCommerce build ships with the full stack — design, dev, SEO, product import, payment gateway setup, and a proper launch.
- ✓WooCommerce store live on your domain
- ✓Custom theme built and tested
- ✓Products imported with variants and images
- ✓Payment gateway (Stripe/Klarna) configured and tested
- ✓Email automation (Klaviyo/Mailchimp) connected
- ✓SEO: meta, schema, sitemap, robots.txt
- ✓Core Web Vitals pass — PageSpeed 90+
- ✓GA4 + Google Search Console setup
- ✓Two weeks post-launch support included
From £2,500 for a simple store. Full subscription store from £5,000. Flat quote after a free 30-min call.
Start a project
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your WooCommerce project — products, integrations, payment requirements, and your timeline. We’ll review it and send a flat quote within 24 hours. If Shopify is a better fit for your requirements, we will say so.
★★★★★ 4.9 on Google
★★★★★ 5.0 on Clutch
★★★★★ 5.0 on Upwork
Top Web Designers 2025 — DesignRush
FAQ
WooCommerce questions, answered directly.
What is WooCommerce?
WooCommerce is an open-source ecommerce plugin for WordPress, powering more than 28% of all online stores globally. It turns any WordPress site into a fully functional ecommerce store — supporting physical and digital products, variable products, subscriptions, B2B wholesale, and custom checkout flows. Because it runs on WordPress, you get a full CMS and blog alongside your store, with complete code ownership and no platform transaction fees.
How much does a WooCommerce store cost in London?
A custom WooCommerce store from WebAnts starts from £2,500 for a simple store with up to 200 products. A full store with subscriptions, email flows, and advanced SEO typically costs £5,000–£10,000. B2B wholesale builds with custom plugin development run £10,000–£18,000. Enterprise stores with large catalogues, multisite, and ERP integrations start from £18,000. Every project gets a flat written quote after a free 30-minute discovery call — no hourly estimates, no deposit.
WooCommerce vs Shopify — which should I choose?
Choose WooCommerce if: you want zero transaction fees, you need B2B wholesale pricing, you want a full WordPress CMS alongside your store, you need complex subscriptions or custom plugin logic, or you want full code ownership. Choose Shopify if: you want a fully managed SaaS platform with no server admin, you're happy paying transaction fees, your store is straightforward, or you need a physical retail POS solution. WebAnts builds on both — we recommend based on your specific requirements, not on which platform suits us.
What is the difference between WooCommerce and Shopify?
WooCommerce is open-source software you install on your own hosting — you own the code, pay zero platform transaction fees, and have unlimited customisation freedom. Shopify is a hosted SaaS platform — easier to set up but charges transaction fees (0.5%–2% per sale unless you use Shopify Payments), limits backend customisation, and controls your hosting environment. Choose WooCommerce when transaction fees are eating your margin or you need B2B pricing, complex subscriptions, or full code control.
Is WooCommerce free?
WooCommerce the plugin is free and open source. You pay for hosting (from around £15–£80/month depending on store size), premium plugins (WooCommerce Subscriptions is around £199/year, Wholesale Suite around £149/year), and theme development. There are no transaction fees. The total cost of ownership for a WooCommerce store is typically lower than Shopify at any meaningful revenue level once you factor in Shopify's transaction fees.
Can WooCommerce handle subscription commerce?
Yes. WooCommerce Subscriptions is the standard plugin for recurring commerce on WooCommerce — supporting monthly, quarterly, and annual billing, free trials, subscriber-only pricing, variable billing amounts, and failed payment retry logic. It integrates with Stripe, PayPal, GoCardless, and most major payment gateways. WebAnts has built multiple subscription commerce stores on WooCommerce for supplement brands, food box companies, and membership businesses.
Can WooCommerce handle B2B wholesale pricing?
Yes. WooCommerce with Wholesale Suite supports tiered wholesale pricing per user role, hidden B2B prices from retail customers, minimum order quantities, purchase order workflows, net payment terms, and company account management. WebAnts has built B2B WooCommerce stores for manufacturers and distributors. For more complex B2B requirements (100k+ SKUs, native quoting, ERP-first workflows), we'd discuss whether Magento or a custom web application is a better fit.
What are WooCommerce transaction fees?
WooCommerce itself charges zero transaction fees. You pay only your payment gateway's processing fee — Stripe charges 1.4% + 20p for European cards. Compare this to Shopify, which charges an additional 0.5%–2% on top of gateway fees unless you use Shopify Payments. For a store turning over £500k/year, switching from Shopify to WooCommerce can save £2,500–£10,000 annually in platform fees alone.
Is WooCommerce good for SEO?
Yes. WooCommerce inherits WordPress's strong SEO foundation — clean URLs, custom meta per product and category, XML sitemaps, and full control over your heading structure. We add Product schema, BreadcrumbList schema, FAQPage schema, and Open Graph tags as standard. WooCommerce stores built by WebAnts typically rank from launch for product and category keywords — no bolted-on SEO fix required afterwards.
How many products can WooCommerce handle?
WooCommerce has no hard product limit. Stores with tens of thousands of SKUs run on WooCommerce — the key is proper hosting (managed WordPress hosting with Redis object caching), database optimisation, and a well-coded theme without unnecessary plugin bloat. WebAnts builds WooCommerce stores that perform well at scale — we set up object caching, CDN, and database indexing as standard on larger builds.
How long does a WooCommerce store take to build?
A simple WooCommerce store with a custom theme and up to 200 products takes 2–3 weeks. A full store with subscriptions, email flows, and advanced SEO takes 3–5 weeks. B2B wholesale builds with custom plugin development take 5–8 weeks. Enterprise stores with large catalogues, multisite, and ERP integrations take 8–14 weeks. WebAnts delivers roughly 1.8× faster than the industry average — every project has a fixed delivery date in the proposal.
What hosting do you recommend for WooCommerce?
For most WooCommerce stores, we recommend Kinsta or WP Engine — both offer managed WordPress hosting with automatic Redis caching, daily backups, staging environments, and CDN. For high-traffic or large-catalogue stores, a dedicated VPS with Nginx, Redis, and a Cloudflare CDN layer is often more cost-effective. We configure hosting as part of every WebAnts WooCommerce project.
What payment gateways work with WooCommerce?
WooCommerce supports hundreds of payment gateways. The most common we configure are Stripe (credit/debit, Apple Pay, Google Pay), Klarna (Buy Now Pay Later), PayPal, GoCardless (direct debit for subscriptions), Worldpay, and Barclaycard. We test every gateway integration with real transactions before launch and configure Stripe's webhook endpoints for reliable order processing.
Can you build a custom WooCommerce plugin?
Yes. We build custom WooCommerce plugins following WordPress and WooCommerce coding standards — registered as proper WordPress plugins with activation/deactivation hooks, custom database tables where required, and admin settings pages. Examples include custom shipping calculators, product configurators, loyalty point systems, ERP connectors, and custom pricing rules. All custom plugins are documented and handed over with source code.
Can WooCommerce be headless?
Yes. WooCommerce offers a REST API and GraphQL support (via WPGraphQL + WooGraphQL), allowing you to decouple the WooCommerce backend from the frontend. We build headless WooCommerce storefronts on Next.js — giving you sub-second page loads, full design freedom, and an ISR caching strategy. The WooCommerce admin remains for product and order management while the customer-facing store is a blazing-fast Next.js app.
Can you migrate my Shopify store to WooCommerce?
Yes. Shopify-to-WooCommerce migration is a common project for brands wanting to eliminate transaction fees and gain full code control. We export all products (with images, variants, and metafields), customer records, and order history from Shopify. We import to WooCommerce via a custom migration script. Every Shopify URL gets a 301 redirect so your Google rankings are preserved. We reconnect your payment gateway, test everything with real transactions, and handle DNS cutover during a low-traffic window.
Do you offer WooCommerce maintenance retainers?
Yes. Post-launch WooCommerce maintenance covers WordPress core and plugin updates, security monitoring and patching, performance monitoring, database optimisation, product imports, new page builds, and theme tweaks. Monthly retainers start from £300/month — or a block of hours you draw down as needed. WooCommerce stores require more active maintenance than SaaS platforms, so a retainer is worth considering for any business-critical store.
What is WooCommerce Subscriptions?
WooCommerce Subscriptions is the official extension for recurring billing on WooCommerce. It supports simple subscriptions (fixed monthly/annual billing), variable subscriptions, free trials, sign-up fees, synchronised renewal dates, and automatic failed payment retry. It integrates with Stripe, PayPal, and GoCardless. WebAnts has built multiple subscription commerce stores using WooCommerce Subscriptions for supplement, food box, and membership businesses.
WooCommerce vs Magento — what is the difference?
WooCommerce is ideal for small to large ecommerce stores (up to tens of thousands of SKUs) where you need full code control, WordPress CMS flexibility, and a lower development and maintenance budget. Magento (Adobe Commerce) is built for enterprise-scale operations — 100,000+ SKUs, complex B2B quoting workflows, multi-store with separate catalogues, and ERP integrations at the core. WooCommerce typically costs significantly less to build and maintain than Magento for stores that don't need true enterprise scale.
What does a WebAnts WooCommerce build include as standard?
Every WooCommerce store from WebAnts includes: custom theme built from your brand, products imported with variants and images, payment gateway (Stripe/Klarna) configured and tested, email automation connected, SEO (meta, schema, sitemap, robots.txt), Core Web Vitals pass with 90+ PageSpeed, GA4 + Google Search Console setup, and two weeks of post-launch support. Flat quote after a free 30-minute discovery call — no hourly rates, no deposit.
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About WebAnts — WooCommerce Development Agency in London
WebAnts is a London web design and development agency specialising in WooCommerce website development. 4.9★ rated on Google, 5.0 on Clutch, 5.0 on Upwork. Named Top Web Design Agency 2025 by DesignRush. Based in London, serving clients across the UK and 14 countries.
What is WooCommerce?
WooCommerce is an open-source ecommerce plugin for WordPress, powering more than 28% of all online stores globally. It supports physical and digital products, variable products, subscriptions, B2B wholesale pricing, and custom checkout flows. Because it runs on WordPress, you get a full CMS and blog alongside your store — with complete code ownership and zero platform transaction fees.
What WooCommerce services does WebAnts offer?
WebAnts offers 8 WooCommerce services: custom theme development, WooCommerce Subscriptions (recurring commerce), WooCommerce B2B Wholesale (Wholesale Suite), speed optimisation to 90+ PageSpeed, WooCommerce plugin development, payment gateway integration (Stripe, Klarna, GoCardless), headless WooCommerce with Next.js, and Shopify to WooCommerce migration. Post-launch maintenance retainers from £300/month are also available.
How much does a WooCommerce store cost in London?
A custom WooCommerce store from WebAnts starts from £2,500 for a simple store with up to 200 products. A full store with subscriptions, email flows, and advanced SEO typically costs £5,000–£10,000. B2B wholesale builds with custom plugin development run £10,000–£18,000. Enterprise stores with large catalogues, multisite, and ERP integrations start from £18,000. Flat written quote after a free 30-minute discovery call — no hourly estimates, no deposit.
WooCommerce vs Shopify — which is better?
Choose WooCommerce if: you want zero transaction fees, you need B2B wholesale pricing or complex subscriptions, you want a full WordPress CMS alongside your store, or you need full code ownership with no vendor lock-in. Choose Shopify if: you want a fully managed SaaS platform with no server admin, transaction fees are acceptable, or you need a POS integration for physical retail. WebAnts builds on both — we recommend based on your specific requirements.
What makes WebAnts different from other WooCommerce agencies?
No offshoring. No prepayment. Milestone payments so you own every deliverable as it lands. Direct access to the developer building your store — not an account manager. 35+ WooCommerce stores shipped. Flat written quotes after a free 30-minute discovery call — no hourly estimates, no surprises. Delivers 1.8× faster than the UK industry average.
Dream Algorithm Ltd, trading as WebAnts · London, UK+44 20 3983 9795hello@webants.io