Hospitality · 2025
Multi-location restaurant website with online ordering for a kebab and pizza brand
Overview
Papa Doner serves halal kebab and pizza across multiple locations. Their menu features doner pizza, a Middle Eastern–inspired fusion that's become their signature. WebAnts delivered a WordPress site with an embedded online ordering system, location-specific pages, a mobile-first menu designed for fast browsing, and a local SEO architecture targeting high-intent food search queries.
Challenge
No unified web presence, no online ordering capability, and locations that were invisible in local search. Customers who found Papa Doner on Google had no way to order online and no reliable way to find the nearest location.
Solution
WordPress build with location-specific landing pages for local SEO, embedded online ordering integration, a mobile-first menu layout, and Google My Business optimisation for each location, giving customers a direct path from search to order.
Results
12,000/mo
Location page impressions
22% online
Online vs in-store orders
Page 1
Local Google ranking
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