Ecommerce · 2025
Ecommerce site and editorial platform for a French artisan baker
Overview
Christophe Louie is a French artisan baker working under the philosophy of "artisanat de vivre", craftsmanship as a way of life. His brioches and sourdough pastries are shipped across Europe via an online shop. WebAnts delivered an editorial-quality WordPress site with a WooCommerce store, a subscription newsletter, a curated blog, and a bilingual shopping experience, all designed to communicate the premium artisanal character of the brand without overwhelming the product.
Challenge
Christophe had a premium product and a compelling story but no digital home for it. Orders came through direct messages; there was no structured way to reach customers at scale or ship products beyond his immediate network.
Solution
WordPress + WooCommerce build with an editorial homepage that leads with the philosophy and craft, a product shop with European shipping configured, newsletter subscription integration, and a blog architecture for ongoing content around artisan baking.
Results
2×
New online orders in first 6 weeks
800+
Newsletter subscribers (first 90 days)
99
Lighthouse performance
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