WebAnts

(03), Service

E-commerce Development.

Shopify and WooCommerce stores built for conversion, fast checkouts, optimised product pages, and payment integrations.

Approach

An e-commerce site is not a brochure with a buy button. Every element, product page layout, checkout flow, email sequence, upsell mechanism, is a lever that either makes or loses you money. We build stores that are engineered to sell. Shopify for speed-to-market and simplicity. WooCommerce for flexibility and WordPress integration. Custom builds when neither fits.

Process

How it goes.

01

Strategy

Map the customer journey from ad click to repeat purchase.

02

Design

Product pages and checkout designed for conversion metrics, not aesthetics.

03

Build

Platform setup, product import, payment gateway testing, shipping rules.

04

Grow

Post-launch A/B testing, email flows, and ongoing CRO.

Deliverables

  • 01Platform selection & setup
  • 02Custom theme design
  • 03Product page optimisation
  • 04Checkout flow engineering
  • 05Payment integration (Stripe, PayPal, Klarna)
  • 06Subscription & recurring billing
  • 07Abandoned cart recovery
  • 08Analytics & conversion tracking

Tools we use

ShopifyWooCommerceStripeKlaviyoGoogle Merchant Center

FAQ

Common questions.

  • Shopify or WooCommerce, which is better for my UK business?

    Shopify is better for most UK e-commerce businesses that want simplicity, reliability, and speed-to-market. WooCommerce is better when you need deep customisation, complex product configurations, or want to avoid monthly platform fees. We build in both and recommend based on your specific situation.

  • Can you migrate my store from another platform?

    Yes. We handle full product, customer, and order history migrations from Magento, BigCommerce, Wix, Squarespace, and manual/spreadsheet setups. SEO redirects are always included.

  • Do you handle payment gateway setup?

    Yes. We configure Stripe, PayPal, Klarna, Apple Pay, and Google Pay as standard. For UK businesses, we also set up SCA (Strong Customer Authentication) compliance.

  • What about ongoing e-commerce support?

    We offer monthly support plans from £199/mo covering product updates, security, performance monitoring, and small design changes.

Ready to talk about your project?

Free 30-min discovery call. Flat quote. No prepayment.

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