(Web Design · Beauty Salons)
Beauty salon websites
that keep your
chair full.
WebAnts builds websites for beauty salons and spas across London and the UK. Online booking that works while you sleep. Treatment pages that convert curious visitors into confirmed appointments.
What your site needs to do
- →Online booking with real-time availability (Fresha, Treatwell, Vagaro, custom)
- →Treatment menu pages with pricing, duration, and preparation notes
- →Before-and-after / portfolio gallery that converts new clients
- →Gift voucher purchase flow for birthdays, Christmas, and Mother's Day
- →Team profiles with specialisms and individual booking links
- →Google Business Profile integration and local SEO to rank nearby searches
- →Instagram feed or social proof panel to show off your latest work
- →Clear new client and walk-in call-to-action above the fold
Common problem
Bookings lost to phone and Instagram DMs
Most clients search in the evening after hours. If there's no online booking, they move on to the next salon that lets them book instantly.
Common problem
Treatment list with no detail
A bare price list doesn't sell a facial. Pages that explain what happens, how long it takes, and who it's for turn browsers into bookings.
Common problem
Not ranking in local beauty searches
Searches like "beauty salon Clapham" or "lash extensions near me" drive high-intent footfall, most salon sites aren't built to capture them.
Common problem
Gift vouchers only available in-salon
Online voucher sales spike around Mother's Day, Christmas, and Valentine's, missing an e-commerce flow leaves that seasonal revenue on the table.
(What we build)
Built for beauty businesses
that want to grow online.
01
Online Booking Integration
Direct integration with Fresha, Treatwell, Vagaro, Acuity, or a custom booking system, real-time availability, staff selection, and automated confirmation emails. No more phone-tag or lost DMs.
02
Treatment Menu Architecture
Dedicated pages for each treatment category, facials, lashes, nails, massage, brows, with duration, pricing, contraindications, and preparation notes. Built to rank and built to convert.
03
Portfolio & Gallery
High-quality before-and-after galleries and Instagram-style grid layouts that show off your team's work. Optimised for fast load on mobile, where most salon searches happen.
04
Gift Voucher Store
E-commerce gift voucher flow, choose treatment, choose amount, pay online, receive a branded PDF to print or forward. Integrates with Stripe, Square, or your existing payment provider.
05
Team & Specialist Profiles
Individual profile pages for each therapist or stylist, photo, specialisms, years of experience, and a direct booking link. Clients book the person, not just the slot.
06
Local SEO & Google Business
Location-targeted pages, LocalBusiness schema, Google Business Profile sync, and keyword targeting for "[treatment] near me" searches across your local area and surrounding postcodes.
(How we work)
From first call to
fully booked in 2–4 weeks.
Discovery
A free 30-min call to understand your services, target clients, booking platform, and what's not working about your current site. Flat quote within 24 hours.
Design
Warm, on-brand Figma designs that match your salon aesthetic, approved page by page before we write a single line of code. No big-reveal surprises.
Build
Booking integration, treatment pages, gallery, and gift voucher flow, built and tested on a staging environment. Weekly check-ins so you see progress throughout.
Launch & Grow
Go-live, Google Search Console setup, and Google Business Profile optimisation. Optional monthly SEO and content support to keep growing your local rankings.
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your salon. We’ll review your current setup, discuss your booking goals and treatment offering, and send a flat quote within 24 hours. No sales pressure, just a straight conversation about what will work for your business.
(FAQ)
Questions from salon owners
about getting online.
How much does a beauty salon website cost?
A professional beauty salon website with online booking, treatment pages, gallery, and gift vouchers typically costs £1,500–£6,000 depending on complexity, the number of treatment pages, and which booking platform we're integrating. We provide a flat written quote after a free 30-min discovery call, no hourly estimates.
Which booking platforms do you integrate?
We integrate with Fresha, Treatwell, Vagaro, Acuity Scheduling, Calendly, and custom booking systems. If your platform has an API or embed widget, we can make it work seamlessly with your site design rather than using a generic iframe.
How do you handle GDPR for client data?
We build GDPR-compliant forms, cookie consent banners, and privacy policies as standard. If you're using a booking platform, client data stays within that platform's secure environment, your website simply links out rather than storing personal data directly.
Can you help us rank for local beauty searches?
Yes. Local SEO is built into every page, location-targeted title tags, meta descriptions, LocalBusiness structured data, and Google Business Profile alignment. We also build neighbourhood-specific landing pages (e.g. "beauty salon Clapham") to capture high-intent searches near your salon.
Should we also sell products online?
If retail is a meaningful part of your revenue, yes. We can build a lightweight Shopify or WooCommerce product catalogue alongside your service booking, so clients can purchase retail products or gift vouchers without leaving your site. For salons where retail is occasional, a simple gift voucher checkout is often enough to start.
Can you pull in our Instagram feed automatically?
Yes. We can display a live Instagram feed on your homepage or portfolio page using the Instagram Basic Display API or a lightweight widget. It updates automatically whenever you post, so your gallery stays fresh without any manual updates to the website.
WebAnts is a London web design agency specialising in beauty salon and spa websites with online booking, treatment pages and local SEO. We build websites for hair salons, nail bars, beauty spas, lash studios, and wellness businesses across London and the UK. 4.9★ rated on Google and Clutch.