Beauty & Wellness · 2025
Salon website with online booking for a New Jersey beauty studio
Overview
Hair Karma is a beauty salon based in New Jersey, known for precision colour work, editorial hairstyling, and a welcoming studio environment. Before working with WebAnts, all appointments were taken by phone, consuming hours of staff time every day. WebAnts delivered a WordPress site with an embedded online booking widget, a portfolio gallery, service pricing pages, and local SEO optimisation to improve visibility in New Jersey hair salon searches.
Challenge
No online booking capability meant staff were spending 2+ hours per day on the phone taking appointments. The existing web presence was minimal and doing nothing for local search visibility.
Solution
Clean, elegant WordPress site with an embedded booking system integrated directly into the service pages, a portfolio gallery showcasing their colour and style work, Google review integration, and local SEO targeting high-intent salon search queries in New Jersey.
Results
71% online
Online vs phone bookings
−80%
Staff time on phone calls
4.9★
Google review rating
Want results like this for your business?
WebAnts is a London web design agency building custom websites, Shopify stores, and web apps for businesses across the UK and worldwide. Free 30-min discovery call. Flat written quote. No prepayment.
Next project →
Lakewood University
WebAnts redesigned the Lakewood University website with a full student enrollment system, degree programme pages, and live chat, built to convert prospective students from their first visit.