Education · 2026
University website redesign with student enrollment and admissions system
Overview
Lakewood University is a US-based higher education institution offering online and on-campus degree programmes, including pathways for veterans and military personnel. WebAnts delivered a full WordPress redesign with an enrollment enquiry form integrated into every programme page, live chat configuration, a veterans and military dedicated section, and an SEO architecture targeting programme-specific search terms to compete in a highly competitive higher education market.
Challenge
The previous university website was not converting prospective student traffic into enrollment enquiries. Programme pages were generic, the enrollment process was buried, and the site was largely invisible for the specific degree and career search terms potential students were using.
Solution
Full WordPress redesign with individual programme landing pages, an enrollment form embedded directly above the fold on each programme page, Google Live Chat integration, a dedicated veterans section with tailored content, and a keyword strategy targeting programme-specific search terms and competitor gaps.
Results
+165%
Program enquiry submissions
+220%
Organic search sessions
4.5 min
Average time on programme pages
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