Coaching · 2025
Course platform and authority site for an international coaching certification programme
Overview
The Socratic Coaching Academy offers a rigorous coaching certification built on cognitive psychology and the Socratic method, founded by a Master Certified Coach and New York Times best-selling author. The academy runs cohort-based programmes for coaches seeking certification and for professionals building coaching skills. WebAnts delivered a WordPress site with a course landing page, certification programme overview, instructor authority page, application flow, and conversion-optimised copy, all designed to attract serious, qualified applicants to the January 2026 cohort.
Challenge
A premium, serious coaching certification programme with a world-class founder had no web presence capable of communicating that credibility. The site needed to speak to ambitious coaches and professionals and give them a clear path from first visit to application.
Solution
Authority-first WordPress build: founder credentials and media mentions above the fold, a detailed programme curriculum page, student outcomes and testimonials, a structured application flow, and copy engineered to pre-qualify applicants before they submit, reducing the time spent on discovery calls with unsuitable candidates.
Results
3× target
Cohort applications (first 30 days)
+60%
Discovery call quality score
Page 1 × 8
Organic coaching keyword rankings
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