Healthcare & Medical · 2025
Facial plastic surgery redesign that grew organic traffic 2.4× in Manhattan
Overview
Dr. Moustafa Mourad is a dual board-certified facial plastic and reconstructive surgeon and fellowship director based in Manhattan. His practice, MouradNYC, specialises in advanced rhinoplasty and deep plane facelift procedures. WebAnts delivered a selective page redesign targeting the highest-value procedure pages, paired with a structured SEO and AIEO strategy designed to capture both Google rankings and AI-cited answers for high-intent surgical queries in New York City.
Challenge
In one of the most competitive medical SEO markets in the world — Manhattan facial plastic surgery — MouradNYC had strong clinical credentials but a digital presence that was not communicating authority or converting high-intent traffic. Procedure pages lacked the depth and structure needed to rank, and there was no AIEO strategy to capture the growing share of patients discovering surgeons through AI tools.
Solution
Targeted redesign of the highest-priority procedure and landing pages, with content architecture built around clinical authority and conversion. Full technical SEO audit and remediation, structured data implementation using MedicalProcedure, Physician, and FAQPage schema types, and an AIEO content strategy designed to position Dr. Mourad as the cited expert in AI-generated answers for key rhinoplasty and facelift queries in New York.
Results
+2.4×
Organic traffic & rankings
Manhattan
Market
SEO & AIEO
Focus
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