Marketing · 2025
Lead generation website for a US full-service digital marketing agency
Overview
North Pointe Marketing is a US-based full-service digital marketing agency offering social media management, brand strategy, content creation, and paid advertising. Their previous WordPress site was generating fewer than 5 qualified leads per month despite consistent paid traffic. WebAnts rebuilt the site with outcome-first copy, service-specific landing pages, and a CRM-integrated lead capture system.
Challenge
The previous site had a 78% bounce rate on paid landing pages and failed to communicate the breadth or quality of what North Pointe actually delivered. Prospects were arriving and leaving without any meaningful engagement.
Solution
WordPress rebuild with dedicated service pages for each offering, social proof positioned above the fold on every page, a results-focused homepage that leads with client outcomes, and HubSpot integration for lead routing directly into their sales process.
Results
5 → 38
Monthly qualified leads
2.8%
Paid landing page CVR
−44%
Bounce rate reduction
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