WebAnts

Education & Training · 2025

Website and booking system for a global sourdough training and consultancy

Overview

Bread Revolution Organization (BRO) offers full-personalised sourdough bread and patisserie training worldwide, both on-site at the client's bakery, restaurant, or hotel, and remotely. Led by French baker chefs, their courses cover everything from bread science to advanced patisserie. WebAnts delivered a multilingual WordPress site with an integrated course booking system, bilingual content architecture, and a conversion-optimised homepage that immediately communicates the premium nature of the training.

Challenge

BRO was operating a premium, international training service with no web presence capable of matching it. Course enquiries came through informal channels, there was no booking system, and the brand wasn't discoverable for the search terms their ideal clients were using.

Solution

Custom WordPress build with bilingual (English/French) content management, a course booking flow with automatic confirmation emails, and service pages optimised for search terms around professional bakery consulting, sourdough training, and in-house bread courses.

Results

Course enquiries (first 90 days)

4 continents

International bookings

4.2 min

Avg session duration

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