Care Home Web Design LondonCare home websitesfamilies trust.
WebAnts is a London web design agency building websites for care homes, nursing homes and care groups across the UK. We build CQC-compliant sites with virtual tours, warm enquiry flows, fee transparency pages and local SEO — designed to convert anxious families into booked visits.
40+
Care sector sites shipped
3 wks
Fastest care home delivery
+240%
Family enquiries (Meadow View)
£0
Deposit — milestone payments
4.9★
Average client rating
The problem
Why most care home websites lose families before they call.
Four patterns we see repeatedly in care home sites that are not generating enquiries — and exactly how we fix each one.
01
Outdated design loses family trust
Families are deciding which care home to contact based on the website alone. A dated, cluttered site signals poor standards — before they read a single word.
02
CQC rating buried or missing
Regulators and families expect your CQC rating above the fold. If it takes three clicks to find, families assume the worst and go elsewhere.
03
No virtual tour or video
Families cannot visit every home before shortlisting. Without a virtual tour or quality photography, your home is not shortlisted at all.
04
Enquiry form is a barrier, not a bridge
Multi-field forms with no clear next-step cause drop-off. Families at this stage are anxious and time-poor — enquiry flow must be simple and warm.
Client story
View all work →Meadow View Care Home — family enquiries up 240% in 90 days.
Meadow View, a 42-bed residential and dementia care home in North London, came to WebAnts with a 10-year-old website that had no CQC rating display, no virtual tour, and a contact form that asked for 12 fields before a family could enquire.
We rebuilt on WordPress in 4 weeks — CQC badge in the header, a Matterport virtual tour embedded on the home page, a redesigned enquiry form with just 3 fields, and location pages for nearby areas. Family enquiries increased 240% within 90 days. Meadow View now appears in the Google Local Pack for "care home Barnet" and three surrounding postcodes.
What we build
8 care home website services.
Built specifically for care homes — not adapted from a template. All in-house in London.
01
CQC Compliance Display
CQC rating prominently displayed, embedded inspection report links, regulatory badge in the header — built to meet Care Quality Commission digital guidance.
02
Virtual Tour Integration
Matterport or YouTube virtual tour embedded into individual home pages — giving families a first impression that earns a real visit.
03
Room and Facilities Gallery
Photography-led gallery pages with individual room types, communal areas, gardens and dining rooms — structured for search and designed to convert browsers.
04
Family Enquiry Flow
Warm, low-friction enquiry forms with optional virtual visit booking, response time expectation, and a friendly follow-up confirmation — reducing anxiety at first contact.
05
Activities and Daily Life Section
Structured activities pages with photography, monthly calendar integration, and event highlights — giving families confidence their loved one will thrive.
06
Fee Transparency Page
Clear fee structure with weekly rates by room type, included services, and a simple pricing guide — reducing the most common barrier to making first contact.
07
Multi-Home Group Structure
Hierarchical site structure for care groups — parent brand, individual home pages, shared content components, and centralised CMS for group-wide updates.
08
Local SEO and Google Maps
Google Business Profile integration, neighbourhood landing pages, and schema markup that gets your home into the Local Pack for "care home near me" searches.
What clients say
Rated 4.9★ across Google, Clutch and Upwork.
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks
Marketing Director · North Pointe Marketing
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin
Founder · Bro Bread
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker
Director · Access Super
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop
CEO · ReRoute Americas
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan
Founder · Papa Doner
How we work
Four phases. No mystery.
Milestone payments — you see progress every week and own every deliverable the moment it lands. No prepayment.
01
Discovery
Free 30-min call to scope CQC requirements, photography needs, care types, group structure, and budget. We review your existing site and send a flat written quote within 24 hours — not an hourly estimate or a vague range.
02
Design
Wireframes then polished Figma designs in your brand. Hero photography layout, CQC badge placement, virtual tour integration, enquiry flow. You approve each section before we move to build — no big-reveal surprises.
03
Build
WordPress or Next.js with weekly staging updates. CQC display, virtual tour integration, local SEO neighbourhood pages, and Core Web Vitals all verified green before launch sign-off.
04
Launch and Care
Launch day, post-launch monitoring, Google Business Profile optimisation, and optional monthly maintenance. Full CMS handover so your team can update activities, room availability, and news independently.
Transparent pricing
What does a care home website cost?
All prices are flat fees — not hourly estimates. Written quote after a free 30-min discovery call. No deposit. Milestone payments as each deliverable lands.
Essential
£2,500 – £5,000
2–4 weeks
Homepage, services, contact, CQC display.
- ✓Custom design — not a template
- ✓Homepage + care services pages
- ✓CQC rating badge and display
- ✓GDPR-compliant enquiry form
- ✓SEO (meta, schema, sitemap)
- ✓GA4 + Search Console setup
Best for: Single care homes, new registrations
Full Site
£5,000 – £10,000
4–7 weeks
Everything + virtual tour, activities, gallery, fee page.
- ✓Virtual tour embed (Matterport/YouTube)
- ✓Room and facilities gallery
- ✓Fee transparency page
- ✓Activities and daily life section
- ✓Local SEO neighbourhood pages
- ✓CMS training and editorial handover
Best for: Established homes wanting more enquiries
Enterprise
£10,000 – £20,000
7–12 weeks
Multi-home group site, CRM integration, centralised CMS.
- ✓Multi-home group architecture
- ✓Parent brand + individual home pages
- ✓Centralised CMS for group updates
- ✓CRM or intake system integration
- ✓Full design system
- ✓Ongoing retainer available
Best for: Care groups managing multiple homes
Redesign
£4,000 – £15,000
3–8 weeks
Full rebuild with SEO equity retained.
- ✓Audit of current site and SEO
- ✓CQC compliance overhaul
- ✓301 redirect mapping
- ✓Photography-led design refresh
- ✓Full performance optimisation
- ✓Staging to live cutover included
Best for: Homes losing enquiries to newer competitors
Bespoke vs template
Why a bespoke build beats a DIY template for care homes.
Template platforms can get a care home online. But for a home competing for families who are researching multiple options simultaneously, the gap between a bespoke build and a DIY template is immediately visible — and costs you enquiries.
| What matters | Bespoke (WebAnts) | DIY / Template |
|---|---|---|
| Family first impression | Bespoke warm, photography-led design builds trust before the call. | Template sites often look clinical or generic — not reassuring for anxious families. |
| CQC compliance | CQC rating, embedded report, and regulatory badges structured to CQC digital guidance. | No standard CQC display — adds to inspection risk. |
| Virtual tour | Matterport or YouTube virtual tour integrated into the home page. | Template sites rarely support embedded virtual tours without custom dev work. |
| Performance | 90–100 Lighthouse, sub-2s LCP, Core Web Vitals green — Google Local Pack ready. | DIY builders typically score 50–70 — penalised in local search results. |
| Enquiry flow | Custom warm enquiry form with visit booking option, 3 fields max, confirmation email. | Basic contact form with no personalisation or booking logic. |
Who we build for
Every type of care home.
Whether you run a single residential home or a group of specialist nursing units, the trust challenge is the same.
Residential Care Homes
Dementia Care Homes
Nursing Homes
Respite Care Providers
Assisted Living Communities
Day Care Centres
Care Home Groups
Specialist Care Providers
What you get
Everything included.
No hidden extras.
Every care home build ships complete — design, dev, CQC compliance, SEO, performance, and a proper launch.
- ✓CQC registration page and badge
- ✓Virtual tour embed (Matterport/YouTube)
- ✓Room and facilities gallery
- ✓Family enquiry form (3-field, warm)
- ✓Fee transparency page
- ✓Activities and daily life section
- ✓Google Business Profile integration
- ✓Local SEO neighbourhood pages
- ✓Sitemap and robots.txt
- ✓Google Analytics 4 setup
- ✓Core Web Vitals pass (all green)
- ✓Mobile-first responsive design
- ✓GDPR-compliant contact forms
- ✓30-day post-launch support
- ✓CMS training and handover
From £2,500 for an essential site. Full site with virtual tour and activities from £5,000. Flat quote after a free 30-min call.
Start a project
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your care home — CQC rating, current website, care types, number of homes, and what you need families to do when they land on your site. We’ll review it and send a flat quote within 24 hours. If targeted fixes are more cost-effective than a full redesign, we will say so.
★★★★★ 4.9 on Google
★★★★★ 5.0 on Clutch
★★★★★ 5.0 on Upwork
Top Web Designers 2025 — DesignRush
FAQ
Care home website questions, answered directly.
How much does a care home website cost?
A care home website from WebAnts starts from £2,500 for an essential site — homepage, services, contact, and CQC display. A full site with virtual tour, gallery, activities section and fee transparency page typically costs £5,000–£10,000. Multi-home group platforms range from £10,000–£20,000. Redesigns that retain existing SEO equity start from £4,000. All prices are flat fees — not hourly estimates. WebAnts provides a written quote after a free 30-minute discovery call. No deposit required.
How long does a care home website take to build?
An essential care home website takes 2–4 weeks from brief to live. A full site with virtual tour, gallery and activities section takes 4–7 weeks. Enterprise multi-home group builds take 7–12 weeks. A redesign retaining SEO equity typically takes 3–8 weeks depending on scale. WebAnts delivers 1.8× faster than the UK industry average — a fixed delivery date is agreed in the proposal.
What must a care home website include for CQC compliance?
The Care Quality Commission expects care homes to display their current CQC rating prominently and accessibly. This means the CQC rating badge (Outstanding, Good, Requires Improvement, or Inadequate) must be visible on the homepage without scrolling, with a direct link to the full CQC inspection report. WebAnts builds CQC display components that meet these expectations — including the embeddable CQC widget, a dedicated CQC page with the latest report summary, and a header badge that updates automatically when the CQC rating changes.
How do we display our CQC rating on our website?
WebAnts implements CQC rating display in two ways: the official CQC embeddable widget (which pulls your live rating automatically from the CQC register) and a custom-designed header badge that links to your CQC profile page. We also create a dedicated CQC and regulatory compliance page that includes your registration number, registered manager, service types, and a summary of the latest inspection findings — all structured for both families and CQC inspectors to review easily.
Do you build websites for care groups with multiple homes?
Yes. Care groups with multiple homes require a hierarchical site structure — a parent brand homepage that communicates the group identity, then individual home pages for each location with their own CQC ratings, virtual tours, room galleries, and local SEO. WebAnts builds this architecture on WordPress with a centralised multisite or on Next.js with a shared content model, allowing group administrators to publish updates across all homes from a single CMS dashboard.
Can you integrate a virtual tour?
Yes. WebAnts integrates Matterport virtual tours, YouTube 360 video tours, and standard walkthrough videos into care home pages. The virtual tour is embedded directly on the individual home page — not hidden behind a link — so families encounter it immediately on arrival. For homes without an existing virtual tour, we can advise on virtual tour photography services and brief the photographer on the shot list needed to create a compelling digital walkthrough.
What photography do we need for a care home website?
A care home website converts best with photography that shows real life — not stock images. The minimum set for an effective website is: hero shot of the home exterior, three to five interior room photos (bedroom, lounge, dining room, garden), two to three activity photos with residents (with GDPR-compliant consent), and a team photo or individual carer portraits. WebAnts provides a photography brief for your photographer and can recommend care sector photographers who understand the consent requirements and tone needed.
How do we show fee pricing on a care home website?
Transparency around fees is one of the most effective conversion improvements a care home website can make. Many families abandon their research when they cannot find any pricing information. WebAnts builds a dedicated fees page that shows: weekly rates by room type (single, double, en-suite), what is included in the base fee (meals, activities, personal care), and what is charged separately. You do not need to publish precise figures if rates vary — a 'starting from' range with a clear explanation of how fees are assessed is enough to reduce first-contact anxiety significantly.
What makes families trust a care home website?
Families trust care home websites that show real evidence: CQC rating above the fold, genuine photography (not stock), staff names and faces, activity calendar, resident testimonials (with consent), and transparent fee information. The enquiry flow matters as much as the design — a 3-field warm form with a clear 'we will call you within 24 hours' message converts far better than a 12-field intake form. WebAnts builds all of these elements as standard into every care home site.
How do we rank on Google for "care home near me"?
Ranking in Google Local Pack for "care home near me" and "care home [area]" searches requires three things: a fully optimised Google Business Profile, a website with schema markup (LocalBusiness, Service, FAQPage), and neighbourhood landing pages for the postcode areas you serve. WebAnts builds all three into every care home site — including schema markup, GBP integration, and location-specific pages for the surrounding postcodes most likely to generate family enquiries.
Do you build GDPR-compliant forms for care home enquiries?
Yes. GDPR compliance for care home enquiry forms involves: explicit consent checkbox linked to your privacy policy, data storage limited to what is necessary (name, phone, email, care type interest), secure transmission over HTTPS, and a clear retention policy for how long enquiry data is held. WebAnts builds all forms to these standards as a default — no additional configuration required. We also include a privacy policy page template tailored to care sector data handling.
Can we keep our existing branding?
Yes. Most care home redesign projects retain the existing logo, colours and brand identity — the rebuild focuses on layout, hierarchy, conversion flow and performance rather than brand overhaul. This is both more cost-effective and reduces disruption to families who may already recognise your brand from local signage and community presence. If your current brand is working against you — appearing dated or institutional rather than warm and reassuring — we will say so honestly in the discovery call.
What CMS do you recommend for care homes?
WordPress is the right choice for most care homes — it is the platform care managers and marketing coordinators are most likely to know, and it handles the content types a care home needs (home pages, news and activities, room availability) without requiring developer support for day-to-day updates. For care groups managing multiple sites, WordPress Multisite or a headless Next.js build with a shared Sanity CMS gives a more scalable architecture. We advise on the right fit after discussing your team size and publishing volume in the discovery call.
Do you integrate online booking or visit scheduling?
Yes. WebAnts integrates visit booking functionality into care home enquiry flows — families can request an in-person or virtual tour directly from the enquiry form, selecting from available time slots. We integrate with Calendly, Acuity Scheduling, or a custom booking component depending on your preference. The visit booking step is optional — not mandatory — so families who prefer to call can do so without being forced through a digital booking flow.
How do we handle the activities and daily life content?
WebAnts builds an activities section with a CMS that your team can update without developer support — adding photos from activities, publishing a monthly calendar, and writing short event summaries. The section is structured to show families what daily life looks like in your home: not just a list of activities but a window into the rhythm, warmth and community of the home. Regular updates to the activities section also improve local SEO by signalling to Google that the site is actively maintained.
What happens after the site launches?
WebAnts includes a 30-day post-launch support window on every project — covering any bugs, content amends, and performance monitoring in the first month. After that, monthly retainers from £300/month are available covering plugin and CMS updates, security monitoring, new page builds, content updates, and local SEO maintenance. Many care homes take a quarterly retainer — enough to keep the site current, activities section updated, and CQC display accurate without a large ongoing commitment.
Can you rebuild our existing care home website without losing our Google rankings?
Yes. Our redesign process includes a full SEO audit before we write a line of new code — identifying all ranking pages, mapping 301 redirects for every URL that changes, preserving meta structure, and resubmitting the site to Google Search Console after launch. We have rebuilt and relaunched care home and healthcare sites without meaningful organic traffic loss. The flat redesign quote includes redirect mapping, structured data migration, and a 30-day post-launch monitoring window.
Do you offer ongoing website management for care homes?
Yes. Monthly retainers from £300/month covering: WordPress plugin and security updates, CQC rating display checks, activities section content updates, local SEO monitoring, performance checks, and new page builds as the home adds services or rooms. Many of our care home clients take a quarterly check-in retainer — enough to keep the site secure, accurate and performing without a large monthly commitment. Full retainer options are discussed after launch.
(Related services)
Families are searching now. →
Free 30-min discovery call. Flat written quote. No deposit. From £2,500.
About WebAnts — Web Design for Care Homes in London
WebAnts is a London web design and development agency specialising in websites for care homes, nursing homes, dementia care providers, respite care providers, and care groups across the UK. 4.9★ rated on Google, 5.0 on Clutch, 5.0 on Upwork. Named Top Web Design Agency 2025 by DesignRush. Based in London, serving clients across the UK and 14 countries.
What is WebAnts?
WebAnts is a web design and development agency based in London, UK, specialising in high-performance, conversion-optimised websites for care homes and healthcare providers. WebAnts has delivered websites for clients across 14 countries and delivers projects 1.8× faster than the UK industry average. Rated 4.9 stars on Google, 5.0 on Clutch, 5.0 on Upwork, and named Top Web Designers 2025 by DesignRush.
What care home web design services does WebAnts offer?
WebAnts offers: care home website design and development, CQC compliance display and regulatory badge integration, Matterport and YouTube virtual tour integration, room and facilities gallery pages, warm family enquiry flow design, fee transparency pages, activities and daily life sections, multi-home group site architecture, local SEO and Google Business Profile optimisation, and care home website redesigns that retain existing Google rankings. All projects are quoted flat after a free 30-minute discovery call — no hourly rates, no deposit, milestone payments only.
What results do WebAnts care home websites achieve?
Meadow View Care Home, a 42-bed residential and dementia care home in North London, saw family enquiries increase by 240% within 90 days of their WebAnts WordPress rebuild. The rebuild included a CQC badge in the header, a Matterport virtual tour on the homepage, a redesigned enquiry form with 3 fields (down from 12), and local SEO neighbourhood pages. The site was delivered in 4 weeks.
How much does a care home website cost?
An essential care home website from WebAnts costs £2,500–£5,000. A full site with virtual tour, gallery, activities section and fee transparency page costs £5,000–£10,000. Multi-home group platforms range from £10,000–£20,000. Redesigns that retain SEO equity start from £4,000. All prices are flat fees after a free 30-minute discovery call. No deposit required.
Is WebAnts good for care home websites?
WebAnts is rated 4.9 stars on Google, 5.0 on Clutch, and 5.0 on Upwork based on 47+ reviews. The agency was named Top Web Designers 2025 by DesignRush. WebAnts has built care home and healthcare websites for residential care homes, dementia care homes, nursing homes, respite providers, assisted living communities, and care groups across London and the UK. The Meadow View Care Home case study demonstrates a 240% increase in family enquiries within 90 days of launch.
Dream Algorithm Ltd, trading as WebAnts · London, UK ·+44 20 3983 9795 ·hello@webants.io