Ghost CMS, built for
publishers who care
about the craft.

Is Ghost better than WordPress for a content-focused site?

For publications, newsletters, and membership sites focused purely on content, Ghost is significantly better than WordPress. It's faster (no plugin bloat), has native newsletter and membership features, and the editorial experience is cleaner. For complex custom functionality, multiple user roles, or a large plugin ecosystem, WordPress remains more flexible. We recommend Ghost for content-first businesses and WordPress when you need more customisation.

Ghost(Pro) or self-hosted, which should we choose?

Ghost(Pro) is the simplest option, fully managed hosting by the Ghost Foundation, automatic updates, and reliable infrastructure starting from $9/month. Self-hosted Ghost gives you more control over the stack, custom integrations, and no monthly platform fee, but requires server management. For most publishers, Ghost(Pro) is the better choice. For technical teams with specific hosting requirements, self-hosted makes sense.

How does Ghost membership work?

Ghost has native membership built in, no plugins required. You define free and paid tiers, connect Stripe for payment processing, and Ghost handles checkout, billing, and content access automatically. Members receive transactional emails, you keep 100% of revenue (Ghost takes no transaction fee), and subscriber management is built into the admin dashboard.

Can you migrate our Substack newsletter to Ghost?

Yes. Ghost provides a Substack import tool that migrates posts, subscribers, and basic formatting. We handle the technical migration, redirect any existing post URLs to Ghost equivalents, set up your custom domain, configure your newsletter template, and import your subscriber list. Your paid subscribers' Stripe relationships transfer across.

How much does a Ghost website cost?

A custom Ghost theme for an existing Ghost site starts from £1,500–£3,000. A full Ghost setup with custom theme, membership configuration, newsletter templates, and content migration typically costs £4,000–£10,000. A headless Ghost + Next.js build starts from £10,000. Flat written quote after a free discovery call.

What is headless Ghost?

Headless Ghost uses Ghost purely as a content management backend, accessed via its Content API, while the frontend is built in a separate framework like Next.js. This gives you the excellent Ghost editorial experience for your team, combined with full design and development freedom on the frontend, React interactivity, and superior performance through SSG/ISR.