SaaS & Tech · 2026
SaaS marketing site for an AI-powered sustainable procurement platform
Overview
ReRoute AI helps hospitality and events venues cut waste, reduce costs, and hit sustainability targets through AI-powered procurement decisions. Their partners include the NBA, NHL, and MLB. WebAnts delivered a high-converting Next.js marketing site with animated feature showcases, an industry-specific landing page architecture, and a demo scheduling flow designed to drive enterprise trial starts.
Challenge
ReRoute had a product with serious enterprise credibility, NBA and MLB partnerships, measurable sustainability outcomes, but a placeholder site that didn't communicate any of it. Inbound leads were close to zero despite the product's clear market fit.
Solution
Built from scratch in Next.js with Framer Motion animations. Industry-specific landing pages for stadiums, hotels, and convention centres. Social proof and partner logos above the fold. A demo booking flow integrated with their CRM, reducing friction from first visit to qualified call.
Results
+3×
Demo requests in first 60 days
+180%
Enterprise trial starts
−38%
Bounce rate on hero
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