Letting agent websites
that attract landlords
and tenants.

Why it matters

Your website is a landlord instruction tool, not just a tenant portal.

Most letting agency websites are designed around tenant property search — which is important, but not where the revenue is. Landlord instructions are the core revenue driver for every letting agency. A website that treats landlord acquisition as an afterthought is leaving your highest-value leads to competitors who understand this.

We build letting agency websites where landlord instruction pages are a commercial centrepiece — structured to rank for landlord searches, built to convert landlord traffic, and designed to project the professionalism that convinces a landlord to entrust you with their property portfolio.

FAQs

Questions from
letting agents.

Can you integrate our Jupix or Reapit property listings?

Yes. We integrate property listings from Jupix, Reapit, Dezrez, and most major letting agency CRM and portal software via API or data feed. Listings update automatically when you add or change a property in your system. We also build custom search and filter interfaces so tenants can find properties quickly without leaving your site for Rightmove or Zoopla.

What are landlord lead generation pages and why do I need them?

Landlord lead generation pages are dedicated SEO-optimised pages targeting searches like "let my property [borough]", "letting agent [area]", and "property management [postcode]". Most letting agent websites focus on tenant property search and neglect the landlord side entirely — yet landlord instructions are the core revenue driver. We build borough-specific landlord pages with management fee transparency, compliance display, and a prominent valuation CTA to capture landlord traffic that would otherwise bounce.

How do area guides help my letting agency get more landlords?

Area guides target the research phase — when a landlord or tenant is deciding between areas. A high-quality area guide covering average rents, transport links, schools, local amenities, and property types ranks organically for "[area] property" and "[area] rentals" searches and positions your agency as the authoritative local expert. This drives both landlord valuation requests and tenant property enquiries. We build area guides for every borough or area you operate in, structured for maximum organic reach.

How long does a letting agent website take to build?

A standard letting agent site with listings, landlord pages, and core SEO takes 3–4 weeks. A larger build with area guides, multi-borough location pages, tenant application integration, and a multi-branch architecture takes 5–7 weeks. We agree a firm timeline in the proposal with milestone dates.

Should my letting agency site display ARLA or NALS membership?

Absolutely. ARLA Propertymark, NALS, UKALA, and client money protection scheme membership should be displayed prominently — in the site header or hero section, on every landlord page, and in the footer. Landlords researching agents online know what compliance looks like. Visible accreditations build immediate trust and differentiate you from unaccredited agents.

Can you build a page that targets "letting agent [borough]" for every borough I cover?

Yes. We build borough-specific pages with locally relevant content — average rents for that area, property types, transport links, and schools — that rank for "[borough] letting agent" and "property to rent [borough]" searches. These pages are substantive, not thin duplicates, and each targets a specific keyword cluster to maximise local search visibility.

How much does a letting agent website cost?

A professional letting agent site with listings integration, landlord pages, and local SEO typically costs from £3,000. A growth site with area guides, landlord lead pages, and borough-level SEO costs from £5,500. A multi-branch build with deep CRM integration and tenant portal starts from £9,000. We provide a flat written quote after a free discovery call — no hourly estimates.

Do you work with independent letting agents or only large agencies?

We work with letting agents of all sizes — from sole traders managing a small portfolio to multi-branch independent agencies. Independent agents often benefit most from a strong online presence because they cannot rely on brand recognition the way a national franchise can. A well-built, SEO-optimised site is an independent agent's most effective tool for winning landlord instructions and attracting tenants.

Can you redesign our existing site without losing SEO rankings?

Yes. Every redesign includes a pre-launch SEO audit, 301 redirect mapping from old URLs to new, schema preservation, and post-launch monitoring in Google Search Console. We do not launch without confirming every ranking page has a redirect in place and equivalent on-page SEO signals on the new version.

Can you build a multi-branch letting agency website?

Yes. Multi-branch sites require a specific architecture — branch-specific landing pages, shared listings with branch filtering, individual contact and team pages per branch, and multi-location schema markup. We have experience building multi-branch letting agency sites and advise on the URL and content structure that maximises local search visibility for each branch independently.

Do you require a deposit or prepayment?

No. We work on a milestone payment model — you pay at agreed project checkpoints, only after reviewing and approving each deliverable. No deposit, no prepayment, no risk of paying upfront for work that has not been completed. This is our standard model for every project.

Can you help with Google Business Profile optimisation for letting agents?

Yes. Your Google Business Profile is often the first thing landlords and tenants see when searching for a letting agent locally. We optimise your profile categories (Estate Agent, Property Management Company), keywords, photos, and review strategy — and ensure your NAP details are consistent across your site, Rightmove, Zoopla, OnTheMarket, and local directories.