B2B and wholesale website design London.Built for trade buyers, not consumers.

What's the difference between a B2B website and a standard ecommerce store?

A standard ecommerce store is designed for anonymous consumers paying by card at checkout. A B2B trade portal is built around verified accounts, each with their own negotiated pricing, payment terms (NET 30/60, Bacs, purchase orders), and ordering history. The checkout logic, the product display, the pricing engine, and the account management are all fundamentally different. Most consumer ecommerce platforms — Shopify standard plans included — cannot replicate these workflows without significant workarounds or expensive apps.

Can WooCommerce handle B2B and wholesale requirements?

Yes, and it's usually our recommendation for B2B/wholesale builds in London. WooCommerce with the B2B for WooCommerce extension, WooCommerce Subscriptions, and GoCardless for Bacs Direct Debit covers the vast majority of trade portal requirements without the high monthly fees or transaction surcharges that Shopify Plus imposes. For very complex builds, we build on a custom Next.js stack. We covered this in detail: WooCommerce vs Shopify comparison for UK merchants.

How do you handle VAT for B2B customers?

We configure WooCommerce (or the custom build) to display prices excluding VAT to verified trade accounts and including VAT to retail visitors. For UK VAT-registered trade buyers, the checkout calculates and displays the VAT amount on the order confirmation, and generates an HMRC-compliant VAT invoice automatically (via the PDF Invoices plugin or custom invoice generator). For zero-rated supplies or tax-exempt trade accounts, we configure the appropriate tax class at the account level. Post-Brexit OSS compliance for EU trade sales is also supported.

Can trade customers pay on invoice or NET terms?

Yes. We implement NET 30 and NET 60 payment terms via a Purchase Order checkout option (no payment taken online; invoice raised and sent via your accounting system). For automated Bacs Direct Debit collection on NET terms, we integrate GoCardless, which handles mandate setup, collection scheduling, and payment status updates back to the WooCommerce order. Credit limit enforcement — holding orders above a set threshold for manual approval — is also configurable per account.

How long does a B2B wholesale website take to build?

A trade portal with account registration, tiered pricing, a standard catalogue, and a B2B checkout typically takes 6–10 weeks from signed proposal to launch. A more complex build — ERP integration, custom RFQ workflow, multi-subsidiary accounts, and a large product catalogue import — typically takes 10–16 weeks. We agree a firm timeline in the proposal and stage weekly updates throughout.

How much does a B2B wholesale website cost in London?

A WooCommerce B2B trade portal with account login, tiered pricing, MOQ logic, and NET-terms checkout typically costs £8,000–£18,000. A larger build with ERP integration, a custom RFQ workflow, 1,000+ SKU catalogue import, and bespoke account management tooling typically costs £18,000–£40,000. Custom Next.js builds for complex multi-tenant platforms start from £30,000. All quotes are flat-fee — no hourly estimates, no surprises. No deposit required.

Can you integrate with our ERP, Sage, or Xero?

Yes. We integrate with Sage 50, Sage 200, Xero, QuickBooks, and custom ERP systems via their APIs, or via CSV/XML data feeds where a live API isn't available. Common integrations include: syncing stock levels and lead times from the ERP to the website in real time, pushing new orders from the website to Sage or Xero automatically, and updating customer credit limits from the ERP to the trade portal. We scope integrations in detail during discovery — complex bi-directional ERP integrations are priced separately from the core build.

Do you work with B2B businesses across all of London?

Yes. WebAnts is a London-based web design agency serving B2B and wholesale businesses across the capital — from trade suppliers in Park Royal and Wembley to distributors in Canary Wharf, tech B2B companies in Shoreditch, and manufacturing businesses across Greater London. We offer in-person meetings across central and outer London boroughs. All projects include a free 30-minute discovery call wherever you are based.