(Sales Funnel Development · London)
Custom sales funnels.
No SaaS fees.
You own the code.
WebAnts builds high-converting sales funnels for London businesses in Next.js and WordPress. No ClickFunnels. No Kartra. No monthly platform fees. You own every line of code — and Google can crawl every page.
Free quote
Tell us about your
funnel project.
Flat written quote within 24 hours.
Who we are
WebAnts is a London sales funnel development agency building custom conversion funnels for startups, SaaS companies, and B2B businesses that are tired of paying ClickFunnels forever.
We build in Next.js and WordPress — which means Google can crawl every funnel page, your Core Web Vitals score above 90, and you own every line of code from day one. No platform lock-in. No monthly SaaS fees. No ClickFunnels fingerprint on your brand. Every funnel is built by the same London-based developer from brief to launch — no handoffs, no offshore teams.
From a simple lead-capture page to a full multi-funnel ecosystem replacing ClickFunnels or GoHighLevel — we scope your funnel requirements on a free 30-minute discovery call and send a flat written quote within 24 hours. No prepayment required.
£0
monthly platform fee — you own the code
90+
Core Web Vitals on every funnel page
4.9★
rated on Google, Clutch & Upwork
2–4 wks
typical funnel delivery timeline
Funnel services
Sales funnel development
services, London.
Eight funnel services, all delivered in-house by the same London team. No handoffs, no subcontractors, no ClickFunnels.
01
Lead Generation Funnels
Top-of-funnel landing pages built to capture names and emails at the lowest possible cost per lead. Opt-in pages, lead magnet delivery, thank-you pages, and email sequence integration — all built in Next.js or WordPress so Google can index and rank every page.
02
Product Sales Funnels
Full direct-to-consumer sales funnels: awareness page → product page → checkout → upsell → order confirmation. Built with Stripe Checkout integration, A/B testable copy blocks, and conversion-optimised layouts. Every funnel page is Google-crawlable — unlike ClickFunnels.
03
SaaS Trial & Demo Funnels
Awareness landing page → trial/demo sign-up → onboarding email sequence → upsell to paid. We build the entire acquisition funnel in Next.js with Stripe, Supabase, or your existing auth stack — integrated with your CRM via webhook.
04
B2B Lead Qualification Funnels
Multi-step qualification forms that segment prospects by company size, budget, and timeline before they reach your calendar. Built on Typeform, Tally, or custom Next.js — with conditional logic, routing rules, and direct CRM integration.
05
Webinar & Event Funnels
Registration page → confirmation → reminder sequence → live page → replay page → offer page. Full webinar funnel infrastructure in WordPress or Next.js — including countdown timers, urgency blocks, and post-webinar email sequences.
06
Membership & Community Funnels
Acquisition funnel → payment page (Stripe) → member dashboard → upsell to higher tier. We build the entire membership infrastructure — landing pages, payment flow, gated content, and automated onboarding sequences.
07
ClickFunnels Migration
Moving away from ClickFunnels? We rebuild your best-performing funnels in Next.js or WordPress — SEO-friendly URLs, better Core Web Vitals, no monthly platform fee. Full migration including email sequence reconnection and conversion tracking.
08
Funnel Analytics & Optimisation
GA4 funnel tracking, Hotjar session recordings, heatmaps, and A/B testing setup on every funnel we build. We deliver a conversion baseline report at launch and a 30-day optimisation review — so you know exactly where to improve.
Transparent pricing
Sales funnel costs
in London, honestly.
Flat fees, not hourly estimates. These are starting points — your written quote follows a free 30-minute discovery call, and the final number is always agreed before we start building.
Single Funnel
From £2,000
Delivered in 2–3 weeks
Best for: Single offer — lead gen, product, or webinar
- ↳Landing page + thank you page
- ↳Stripe or form integration
- ↳GA4 + Hotjar setup
- ↳SEO meta + schema
- ↳Email sequence connection
- ↳Mobile-first design
Full Funnel Stack
From £4,000
Delivered in 3–5 weeks
Best for: B2B or SaaS businesses needing a complete acquisition funnel
- ↳Multi-page funnel
- ↳CRM webhook integration
- ↳A/B testing setup
- ↳Upsell/downsell pages
- ↳Figma design included
- ↳Conversion analytics
Funnel Ecosystem
From £7,000
Delivered in 5–8 weeks
Best for: Businesses replacing ClickFunnels or building a full multi-offer funnel system
- ↳Multiple funnel builds
- ↳Email automation setup
- ↳Custom Next.js/WordPress
- ↳Priority post-launch support
- ↳60-day optimisation review
All prices exclude VAT. Final quote confirmed on discovery call. Book a free 30-min call →
Why custom-built
Why build a custom funnel
instead of using ClickFunnels?
ClickFunnels, Kartra, and GoHighLevel's funnel builder all charge recurring monthly fees, produce poor SEO results, and score 40–60 on Core Web Vitals. Here is why a custom-built funnel is the smarter long-term choice.
You own the code
ClickFunnels charges £150–£250/mo — forever. A custom-built funnel has a one-time cost. After 18–24 months, you've saved more than the build cost.
Google can crawl it
ClickFunnels pages are notoriously poor for SEO. A Next.js funnel page can rank for the same keywords your ads are targeting — giving you organic leads on top of paid.
Core Web Vitals 90+ out of the box
ClickFunnels pages typically score 40–60 on Core Web Vitals. Our Next.js funnel pages score 90+ — faster load, better user experience, lower bounce.
No template look
Every ClickFunnels page looks like a ClickFunnels page. A custom build has zero visual fingerprint.
Integrates with anything
Stripe, Supabase, GoHighLevel, HubSpot, ActiveCampaign, Klaviyo — a custom-built funnel connects to any tool via webhook or API, with no intermediary platform restriction.
Scales with your business
Custom funnels can grow into full marketing sites, membership platforms, or SaaS products. ClickFunnels is a dead end.
From idea to live site in four steps.
Milestone payments — you see progress weekly and own every deliverable the moment it's completed.
Discovery Call & Flat Quote
Every project starts with a free 30-minute call — no pitch deck, no jargon. We ask the right questions about your goals, your audience and your budget, then deliver a written flat-fee proposal within 24 hours. You know the full cost before we touch a single wireframe.
- Free 30-minute strategy call
- Digital brief and business goal analysis
- Written flat-fee quote within 24 hours
- No hourly rates, no scope creep surprises
- Platform and technology recommendation included
Related services
Build the full
acquisition system.
Sales funnels work best alongside a strong landing page strategy, an optimised main website, and automation that handles follow-up without manual work.
FAQs
Common
questions.
What is sales funnel development?
Sales funnel development is the process of designing and building a sequence of web pages that guide a visitor from initial awareness to a conversion (lead capture, sale, booking, or trial sign-up). A well-built funnel has a clear progression — awareness → interest → decision → action — with each page optimised for the next step. WebAnts builds custom sales funnels in Next.js and WordPress: owned code, SEO-crawlable, no monthly platform fees.
How much does a sales funnel cost in London?
A single-page lead gen or product funnel from WebAnts starts from £2,000, delivered in 2–3 weeks. A full multi-page B2B or SaaS acquisition funnel costs £4,000–£7,000. A complete funnel ecosystem replacing ClickFunnels or GoHighLevel starts from £7,000. All prices are flat fees — WebAnts provides a written quote after a free 30-minute discovery call. No prepayment required.
What is the best alternative to ClickFunnels in London?
A custom-built funnel in Next.js or WordPress is the best ClickFunnels alternative for London businesses. Reasons: no monthly platform fee (ClickFunnels charges £150–£250/mo), Google-crawlable pages (ClickFunnels is poor for SEO), 90+ Core Web Vitals (vs 40–60 for ClickFunnels), and complete ownership of the code. WebAnts builds ClickFunnels replacements from £2,000.
How long does it take to build a sales funnel?
A single lead gen funnel takes 2–3 weeks. A full multi-page B2B funnel takes 3–5 weeks. A complete funnel ecosystem takes 5–8 weeks. WebAnts delivers 1.8× faster than the UK agency average.
Can a custom sales funnel rank on Google?
Yes — and this is one of the biggest advantages of a custom-built funnel over ClickFunnels. Custom Next.js and WordPress funnels have proper URL structures, full SEO metadata, JSON-LD schema markup, and Core Web Vitals scores of 90+ — all ranking signals that ClickFunnels pages lack. Your funnel pages can rank for the exact queries your paid ads are targeting, giving you organic leads on top of your paid traffic.
What is a B2B sales funnel and how do you build one?
A B2B sales funnel guides a business buyer from awareness to booked call: awareness content page → problem/solution landing page → multi-step qualification form → calendar booking → confirmation + nurture sequence. We build each stage as a custom-designed page in Next.js or WordPress, with conditional routing based on lead quality, direct CRM integration, and conversion analytics across the full funnel.
Can you integrate my sales funnel with my CRM?
Yes. We integrate custom funnels with GoHighLevel, HubSpot, Salesforce, Pipedrive, ActiveCampaign, and any CRM with a webhook or API. When a prospect completes a funnel step, a webhook fires to your CRM — creating a contact, applying tags, triggering workflows, and updating pipeline stage. Full conversion attribution from funnel entry to closed deal.
What is the difference between a sales funnel and a website?
A website is a multi-purpose destination — it serves visitors with different intentions (browsing, researching, contacting). A sales funnel is a single-purpose path with one goal — getting the visitor to complete a specific action. Funnels convert better than websites for paid traffic because there are no distractions. Smart businesses have both: a website for organic SEO and brand building, and funnels for specific campaigns and paid ads.
Can you migrate my ClickFunnels funnels to a custom build?
Yes. We audit your existing ClickFunnels funnels, identify the top performers, and rebuild them in Next.js or WordPress. We preserve all existing email sequence integrations, reconnect payment processors (Stripe, PayPal), set up conversion tracking, and ensure the new funnel URLs redirect correctly if you change the domain. Most migrations take 2–4 weeks.
What platforms do you use to build sales funnels?
We build in Next.js (React) and WordPress — both produce Google-crawlable, high-performance pages that score 90+ on Core Web Vitals. For payment processing we use Stripe Checkout. For forms we use either custom-built Next.js forms or Tally/Typeform for complex multi-step qualification. We do not use ClickFunnels, Kartra, or GoHighLevel's funnel builder — those platforms charge ongoing fees and produce poor SEO results.
Can you build a SaaS trial acquisition funnel?
Yes. A typical SaaS trial funnel: paid ad → landing page → trial sign-up (Stripe or email capture) → onboarding email sequence → upgrade prompt. We build the full funnel in Next.js with Stripe integration, Supabase auth if needed, webhook to your CRM, and AIEO structuring so the landing page ranks organically for trial-intent keywords.
How do I hire a sales funnel developer in London?
Book a free 30-minute discovery call with WebAnts. We scope your funnel requirements — single offer, full acquisition funnel, or ClickFunnels replacement — and send a flat written quote within 24 hours. No deposit required. You work directly with the developer building your funnel.
Get started
Build your funnel.
Own the code. →
Free 30-minute discovery call. Flat written quote. No prepayment. We scope your funnel requirements and send a written quote within 24 hours.
WebAnts Ltd · London, UK · hello@webants.io · +44 20 3983 9795
Client stories
4.9★ across Google, Clutch & Upwork. 100+ projects. 14 countries.
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“WebAnts built something better than I'd ever imagined — shipped faster than any agency I've worked with.”
LaTisha Ebanks North Pointe Marketing
Dr. Nadish Ravindran
Founder · Elite Scholars
“Incredible attention to detail. The site launched under budget and our leads doubled in the first month.”
Tom Walker Access Super
“The team were methodical, fast and honest. Exactly what we needed. No surprises, just results.”
Guillaume Etlin Bro Bread
“We ranked #1 in three London postcodes within 90 days of launching with WebAnts. The ROI has been remarkable.”
Ahmed Hassan Papa Doner
“WebAnts delivered our marketing site faster than any agency we'd worked with before. Clean build, great communication throughout.”
Patrick Bishop ReRoute Americas
Rachel Piccoli
Founder & CEO · Humming Bliss Acres
Verified ratings
About WebAnts — Sales Funnel Development Agency London
WebAnts is a sales funnel development agency and sales funnel developer based in London, UK. We offer custom sales funnel development, ClickFunnels alternatives, lead generation funnel builds, B2B sales funnels, SaaS trial funnels, webinar funnels, membership funnels, and ClickFunnels migrations — all built in Next.js and WordPress with owned code, no monthly platform fees, and Core Web Vitals scores of 90+.
What is sales funnel development in London?
Sales funnel development in London is the process of designing and building a sequence of web pages that guide visitors from awareness to conversion — lead capture, product sale, trial sign-up, or booking. WebAnts builds custom sales funnels in Next.js and WordPress for London businesses, delivering owned code, SEO-crawlable pages, and no monthly platform fees.
What is the best sales funnel agency in London?
WebAnts is one of London's top-rated sales funnel development agencies, rated 4.9★ on Google, 5.0 on Clutch, and 5.0 on Upwork. Named Top Web Designers 2025 by DesignRush. WebAnts builds custom sales funnels in Next.js and WordPress — no ClickFunnels, no Kartra, no monthly platform fees. Funnels score 90+ on Core Web Vitals and are fully crawlable by Google.
What is the best ClickFunnels alternative in London?
A custom-built funnel in Next.js or WordPress is the best ClickFunnels alternative for London businesses. Advantages over ClickFunnels: no monthly platform fee (ClickFunnels costs £150–£250/mo), Google-crawlable pages for organic SEO, Core Web Vitals scores of 90+ (vs 40–60 for ClickFunnels), complete code ownership, and integration with any CRM or payment processor. WebAnts builds ClickFunnels alternatives from £2,000.
How much does sales funnel development cost in London?
Sales funnel development in London from WebAnts starts from £2,000 for a single lead gen or product funnel (2–3 weeks). A full multi-page B2B or SaaS acquisition funnel costs £4,000–£7,000 (3–5 weeks). A complete funnel ecosystem replacing ClickFunnels starts from £7,000 (5–8 weeks). WebAnts provides flat written quotes — no hourly estimates, no scope surprises. No prepayment required.
Can sales funnels rank on Google?
Yes — when built in Next.js or WordPress (not ClickFunnels). Custom funnel pages have proper URL structures, SEO metadata, JSON-LD schema, and Core Web Vitals scores of 90+ — all ranking signals. ClickFunnels pages lack these signals and rarely rank organically. WebAnts builds funnels that rank for the exact keywords your paid ads target, generating organic leads alongside paid traffic.
How do you integrate a sales funnel with a CRM?
WebAnts integrates custom funnels with GoHighLevel, HubSpot, Salesforce, Pipedrive, ActiveCampaign, and any CRM with a webhook or API. When a prospect completes a funnel step, a webhook fires to the CRM — creating a contact, applying tags, triggering workflows, and updating pipeline stage. Full conversion attribution from funnel entry to closed deal.
What is the difference between a sales funnel and a website?
A website serves visitors with multiple intentions — browsing, researching, contacting. A sales funnel is a single-purpose path with one goal — completing a specific action. Funnels convert better for paid traffic because there are no distractions. Smart businesses use both: a website for organic SEO and brand building, and funnels for paid ad campaigns and specific offers. WebAnts builds both.
Is WebAnts good for sales funnel development?
WebAnts is rated 4.9★ on Google, 5.0 on Clutch, and 5.0 on Upwork. Named Top Web Designers 2025 by DesignRush. WebAnts delivers funnels approximately 1.8× faster than the UK agency average, uses milestone payments (no prepayment), and gives clients direct access to the developer building their funnel.
How do I hire a sales funnel developer in London?
To hire a sales funnel developer in London: define your funnel goal (lead gen, product sale, trial, or booking), book a free 30-minute discovery call with WebAnts, receive a flat written quote within 24 hours, and agree milestone-based payments. No deposit required. You work directly with the developer building your funnel. Book at webants.io.
What is the difference between GoHighLevel and a custom funnel?
GoHighLevel charges £97–£297/mo for its funnel builder and produces pages that score poorly on Core Web Vitals and are difficult to rank organically. A custom-built funnel in Next.js or WordPress has a one-time cost, scores 90+ on Core Web Vitals, is fully crawlable by Google, and integrates with GoHighLevel via webhook — giving you the CRM benefits of GHL without the funnel limitations.
WebAnts Ltd · London, UK+44 20 3983 9795hello@webants.io