(Web Development · Scaling)
Scale your website
without rebuilding
everything.
WebAnts helps growing London businesses scale their existing website, performance optimisation, architecture improvements, CMS upgrades, and infrastructure that handles 10× traffic without a full rebuild.
What good scaling looks like
- →Performance baseline audit, understand exactly where the bottlenecks are before touching anything
- →Core Web Vitals pass, LCP, FID, CLS all in green before and after scaling work
- →Zero-downtime migration, scaling work done with no visible disruption to users
- →CDN and edge caching for assets and pages at high-traffic spikes
- →Database query optimisation, slow queries are usually the root cause of slow sites
- →Horizontal scalability, infrastructure that scales out automatically under load
- →SEO preservation, every URL, canonical, and redirect preserved through any migration
- →Load testing before launch, simulate 10× expected peak traffic before it happens in production
Common problem
Site slows down at traffic spikes
Pages that load in 1 second at normal traffic take 8 seconds during a campaign or press mention.
Common problem
Hosting can't scale
Shared hosting, basic managed WordPress, or undersized VPS can't handle growth without expensive manual intervention.
Common problem
CMS is a bottleneck
WordPress with 200 plugins, Wix, or Squarespace has a performance ceiling that you eventually hit.
Common problem
SEO at risk during migration
Rebuilds and platform migrations that aren't carefully managed cause ranking drops that take months to recover.
(What we do)
Audit first. Fix second.
No guesswork.
01
Performance Audit
Comprehensive analysis of page speed, database queries, server response, image optimisation, JavaScript execution, and caching configuration. Delivers a prioritised remediation plan.
02
Core Web Vitals Remediation
LCP, FID/INP, and CLS improvements through image optimisation, code splitting, lazy loading, font subsetting, and server-side rendering where appropriate.
03
CDN & Edge Caching
Cloudflare or Fastly configuration for static assets, page caching, and edge rendering, so peak traffic spikes hit the cache, not your origin server.
04
Infrastructure Upgrade
Move from shared hosting to Vercel, Cloudflare Pages, or a properly-sized cloud setup. Auto-scaling, 99.99% uptime SLA, and DDoS protection included.
05
CMS Migration
Move from WordPress to Next.js + Sanity, or from Wix to WordPress, without losing content, SEO rankings, or your existing URL structure.
06
Load Testing & Monitoring
Simulate 10× expected peak traffic before launch. Post-launch monitoring with alerts, uptime checks, and a weekly performance digest.
“From 8-second load times to Core Web Vitals in the green, without touching a single URL.”
An ecommerce brand serving 80,000 monthly visitors had a site that collapsed under campaign traffic. Three weeks later, peak load wasn’t even measurable.
(How we work)
Audit. Plan.
Implement. Monitor.
Audit
Performance deep-dive. We profile every bottleneck and present a prioritised action plan with estimated impact per item.
Plan
Architecture review, infrastructure mapping, and migration plan approved before anything changes in production.
Implement
Phased rollout with staging validation at each step. Zero downtime. SEO monitoring throughout.
Monitor
90-day post-launch performance monitoring with weekly reports and an on-call response for any degradation.
(Start a project)
Free 30-min call.
Flat written quote.
No prepayment.
Tell us about your site. We’ll run a free initial assessment and tell you exactly what’s slowing you down before you commit to anything.
(FAQ)
Questions about scaling
and optimisation.
How do I know if my website needs scaling?
Signs include: page load time above 3 seconds, Core Web Vitals in red in Google Search Console, site slowdowns during campaigns or peak periods, or hosting costs increasing without a clear reason. We offer a free initial assessment.
Can you scale our WordPress site, or do we have to migrate?
In most cases, a well-configured WordPress installation can scale to tens of thousands of daily visitors with proper caching, CDN, and database optimisation. We'll tell you honestly whether a migration is worth it or whether tuning the existing setup is the better option.
Will scaling work affect our SEO?
Done correctly, scaling work improves SEO, faster pages rank better. We monitor Google Search Console throughout and ensure all redirects, canonicals, and metadata are preserved. We've never caused a ranking drop on a scaling project.
What's the difference between speed optimisation and scaling?
Speed optimisation improves the performance of individual pages. Scaling addresses the infrastructure, so your site stays fast when traffic spikes 10× during a viral moment or email campaign.
How long does a scaling project take?
A focused performance audit and Core Web Vitals fix takes 2–4 weeks. A full infrastructure upgrade or CMS migration takes 4–10 weeks depending on complexity.
How much does it cost?
A performance audit costs £1,500. Core Web Vitals remediation costs £2,000–£5,000 depending on the site. Full infrastructure upgrades and CMS migrations cost £5,000–£20,000. Flat quote after audit.
WebAnts helps London businesses scale their websites, performance optimisation, Core Web Vitals, CMS migrations, and infrastructure upgrades. 4.9★ rated.